7.12.2011

Sapporo: Shadow Motion Projection

The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were made, a sumo wretsler, a samurai and a geisha. Another successful campaign by Dentsu Inc!


2 comments:

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