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As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and
the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China's most popular car magazines that were shaped like the steering wheel from the car, and invited readers to take part in the 2010 Scirocco Cup Augmented Reality Challenge.
7.05.2011
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