Beck’s: The Musical Beer Bottle

Introducing the world’s first playable beer bottle, by Beck’s in New Zealand, as an extension of their Record Label project. Thomas Edison’s original cylindrical phonograph was the inspiration for the project, with Beck’s attempting to fuse 19th Century technology with 21st Century music, this time on a beer bottle instead of a cylindrical tube! Then they had to design and build a record-cutting lathe, driven by a hard drive recording head, before reinventing Edison’s original cylinder player, using modern materials and electronics and built to the very fine tolerances required for what is now a glass record! Created by the guys at Shine. VIA

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