The office turntable

How do you catch the attention of agencies' creative directors when you are a music label and want to promote a new record? Kontor Records put together a clever direct marketing action and sent out a vinyl and an "office turntable" to its target group. The people in question just had to scan a QR code to play the vinyl and listen to the music. The operation was really successful and generated a QR code activation of 71%.

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