Interactive advertising campaign for Samaritans 2013

Tweet Samaritans is an organization that supports and helps people in distress. Its members are volunteers. To alert the general public to suicide, the organization installed a screen next to a phone booth in the subway. When the phone rang, you could see who was calling and why. If somebody answered the phone, he or she had the chance to become a volunteer. If unfortunately nobody picked up the phone, the person on the screen committed an irredeemable act and the following message appeared on the screen: Let us not miss a single call.