Estelle, Katy Perry, Dita von Tees and Roisín Murphy are some of the artists participating in this year's Fashion Against AIDS. The campaign is to raise awareness and collect money and based on a collaboration between H&M and the charitable organization Designers Against AIDS.
The collection will be available for sale from May 28. For the second year in a row, the Fashion Against AIDS to send out a positive message of safe sex to young men and women through the range of T-shirts, dresses, linens and body, which all carry celebrity design. It is a message that works: last year H&M sold 90% of the Fashion Against AIDS collection in one month, which gave 15 million Swedish kronor (1,4 million €) to the project against HIV / AIDS. 25% of the selling price of each garment is going to projects throughout the world by members of the DAA, Youth AIDS, UNFPA and MTV's Staying Alive Foundation.