Tweet "After listening to all (well) authority in social media I come to a rather uncomfortable insight. Nobody knows a damn thing about it."
"Stop talking about Twitter. Stop talking about Facebook. Stop talking about the blogosphere, user-generated content and future payment models. [...] Think instead of the content. Is there something you want to tell? "
- Mattias Göransson, Magasinetfilter.se
"The foundation and core of what social media is, consists of the ﬁve C’s. Conversation, community, commenting, collaboration and contribution. These are the ﬁve fundamentals that companies and marketers must understand to be able to successfully market on the social web."