Greenpeace: Lives in dirt, will disappear soon

Greenpeace Poland has just launched a very interesting guerrilla marketing campaign. In order to attract the attention of passers-by, the environmental protection organization has used the omnipresent dust and dirt in big cities to promote a message of ecological preservation: "Żyją w brudzie, znikną wkrótce." ("Lives in dirt, will disappear soon").

Advertising Agency: McCann-Erickson, Warsaw, Poland
Creative Director: Teresa Biernacka. Art Director: Wojtek Szpor. Copywriter: Darek Samul. Other additional credits: Bartek Buttitta, Tomasz Rownicki. Released: February 2009

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