6.04.2009

Iams: Frisbee

A targeted ambient idea to drive brand awareness and bring to life the benefit of lams dog foods: For healthy and "strong dogs". Plastic dog frisbees were created to look just like 10kg weights, then distributed for free in popular dog exercising areas of local parks.

2 comments:

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My first visit. Great stuff. Illustration has for too long been underrated by picture editors. Anyone interested in studying how it was done in those days could study Andrew Loomis' textbooks on Scribd.

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