IQ "Rus" - How are your drinking habits?

Tweet I have to admit that up here in the vodka belt (Sweden), where excessive drinking is the easiest, and often only way to meet new people, we tend to drink alot. I dont know the exact numbers but we drink more than 10 liters of alcohol per person each year. And this number is growing.

This is a Swedish commercial from IQ. The purpose of IQ's activities is to promote a smarter approach to alcohol - create a change in attitude and behavior in society that result in reduced alcohol consumption and thereby reduce alcohol harm. The Ad ends with the words "Var rädd om dig", translated "Take care".