Old Spice: Behind the Scenes

This is not the latest Old Spice commercial but a behind the scene video that was released last week. Isaiah Mustafa and the creative’s of advertising agency Wieden+Kennedy give their opinion about the commercials.

1 comment:

Glenn Evans said...

For a 30-second ad, the degree of dedication shown there was totally high, especially for a long take like that. But everything was worth it, especially when each of their video reaches a million of views apiece, in which it is a kind of marketing done right.