3.31.2009
3.30.2009
Breast cancer and chocolate
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Here are some more ambient stuff from the streets. A breast cancer handout and a milkyway safety belt.
The anti-stress ball is from Roche, with the statement that "You don't see breast cancer. You feel it". 50,000 balls where given out. And during the action period, records showed a 22% increase in mammography exams and a 28% rise in hospital consultations.
Now to something totally different: Chocolate, Milky Way.
I am sure this kind of tactical creative advertising campaign get more visibility with PR online than they had with the real campaign. More persons are going to see the campaign review than persons have seen the campaign live. Anyway, the concept is nice and well serving the product with its strechy caramel represented by the safety belt. Last time Milky Way was using a conveyor belt to promote the streching of their chocolate bar.
The anti-stress ball is from Roche, with the statement that "You don't see breast cancer. You feel it". 50,000 balls where given out. And during the action period, records showed a 22% increase in mammography exams and a 28% rise in hospital consultations.
Now to something totally different: Chocolate, Milky Way.
I am sure this kind of tactical creative advertising campaign get more visibility with PR online than they had with the real campaign. More persons are going to see the campaign review than persons have seen the campaign live. Anyway, the concept is nice and well serving the product with its strechy caramel represented by the safety belt. Last time Milky Way was using a conveyor belt to promote the streching of their chocolate bar.
3.27.2009
A Very Special VISA
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What can I say... You must speak swedish to get this. If you do and have a bad taste of humor like me, it's hilarious, if you don't...it's not. ;)
Check it out here: http://www.postcreative.se/visa/
What can I say... You must speak swedish to get this. If you do and have a bad taste of humor like me, it's hilarious, if you don't...it's not. ;)
Check it out here: http://www.postcreative.se/visa/
3.26.2009
3.23.2009
AUDI Q5: Flip book
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A flip book (sometimes, especially in British English, flick book) is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. This Audi Q5 TV commercial uses flipbook technology which has never been used in South Africa (says the agency, Ogilvy) and which clearly illustrates the Audi’s philosophy of Vorsprung Durch Technik. Well, I don't know about that. But what I do know is that there is something pritty cool about flip books.
The original?
The original?
Ray Ban - Super Chameleon /Neverhide
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(Source: ypsilon2)
More virals from neverhide:
Snowball
Cow gives birth to dude
The very first Neverhide viral
Rayban streaker, not Neverhides
(Source: ypsilon2)
More virals from neverhide:
Snowball
Cow gives birth to dude
The very first Neverhide viral
Rayban streaker, not Neverhides
Guerrilla marketing and ambient media
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Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”
Mega storage capacity. Advertising Agency: TBWA, Gurgaon, India
Bubble wrap gives people an unnatural urge to pop it. And covering the posters with it reminded the target audience of their battle against acne.
Ads from advertising campaign "Cuttie Cut - Children's Hair Salon"
Fitness First health club converted a bench (at a bus stop) to a weighing machine showing people their measured weight in poster space and make them realize that they should hit the gym. Created by N=5, The Netherlands.
To promote Rimmels Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores.
270,000 trees are flushed down the toilet or end up as garbage every day around the world. Use tissues sparingly.
"Imagine you there" for Tourism Aruba by Lew Lara\TBWA, Brazil.
Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns.
Wikipedia about Ambient media: http://en.wikipedia.org/wiki/Ambient_media
Wikipedia about Guerrilla marketing: http://en.wikipedia.org/wiki/Guerrilla_marketing
Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”
Mega storage capacity. Advertising Agency: TBWA, Gurgaon, India
Bubble wrap gives people an unnatural urge to pop it. And covering the posters with it reminded the target audience of their battle against acne.
Ads from advertising campaign "Cuttie Cut - Children's Hair Salon"
Fitness First health club converted a bench (at a bus stop) to a weighing machine showing people their measured weight in poster space and make them realize that they should hit the gym. Created by N=5, The Netherlands.
To promote Rimmels Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores.
270,000 trees are flushed down the toilet or end up as garbage every day around the world. Use tissues sparingly.
"Imagine you there" for Tourism Aruba by Lew Lara\TBWA, Brazil.
Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns.
Wikipedia about Ambient media: http://en.wikipedia.org/wiki/Ambient_media
Wikipedia about Guerrilla marketing: http://en.wikipedia.org/wiki/Guerrilla_marketing
Subway Art Gallery Opening
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From improveverywhere.com, the guys who gave you "Grand Central Freeze". This time 50 Improv Everywhere agents create an art gallery opening on a subway platform.
From improveverywhere.com, the guys who gave you "Grand Central Freeze". This time 50 Improv Everywhere agents create an art gallery opening on a subway platform.
3.20.2009
Captain Morgan Four Guys
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Are you one of thoses who's having a hard time getting into clubs? Well today it's friday and heres a tip. Do like the four guys. Works like a charm, every time.
3.19.2009
Augmented Reality Experience
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If you are one of the lucky ones that have a webcam and a printer, check this out. Simly follow the instructions and enjoy. This is not the first of its kind, but one of many to come. Web 4.0? ;)
Designers may be used to the technology behind augmented reality and understand how an icon on paper can be transformed into a 3D animation. But we must never forget how our target audience thinks. For ‘the masses’ augmented reality feels like magic. They don’t think in technologies, but just experience the result. And when they do this, they are overwhelmed by the coolness of augmented reality.
So cool, that loads of them decided to make a video of it and spread it on the internet. Freely promoting companies and products, like the GE campaign (or Earth day campaign). It resulted in a viral campaign.
WWF - Earth in your hands
Boffswana Green man Reality
Microsoft's augmented reality
MiniCabrio (Deutsch text and PC only)
GE's augmented reality windmill
Omgpop (slow)
Virtual Girlfriend Japan
Have you seen a cool augmented reality? Please comment with link.
If you are one of the lucky ones that have a webcam and a printer, check this out. Simly follow the instructions and enjoy. This is not the first of its kind, but one of many to come. Web 4.0? ;)
Designers may be used to the technology behind augmented reality and understand how an icon on paper can be transformed into a 3D animation. But we must never forget how our target audience thinks. For ‘the masses’ augmented reality feels like magic. They don’t think in technologies, but just experience the result. And when they do this, they are overwhelmed by the coolness of augmented reality.
So cool, that loads of them decided to make a video of it and spread it on the internet. Freely promoting companies and products, like the GE campaign (or Earth day campaign). It resulted in a viral campaign.
WWF - Earth in your hands
Boffswana Green man Reality
Microsoft's augmented reality
MiniCabrio (Deutsch text and PC only)
GE's augmented reality windmill
Omgpop (slow)
Virtual Girlfriend Japan
Have you seen a cool augmented reality? Please comment with link.
3.18.2009
Smirnoff - Be whoever you want
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This print Ad for Smirnoff sets a new milestone for Weloveviral.com. From today we will post not only viral's and commercials, but also print Ads. Good or bad? Comment...
This print Ad for Smirnoff sets a new milestone for Weloveviral.com. From today we will post not only viral's and commercials, but also print Ads. Good or bad? Comment...
Extreme Sheep LED Art
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The "Baaa"-team took to the hills of Wales armed to the teeth with sheep, LEDs and a camera, to create a huge amazing LED display. Of sorts. These guys had way too much time on their hands. And used that time to make something TOTALLY awesome! Enjoy.
Produced by The Viral Factory.
Produced by The Viral Factory.
3.17.2009
The impossible pitch
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Volontaire is a small agency with big ambitions in Stockholm, Sweden. Recently, they gave three interns a mission.
1. Pitch on Adidas worldwide.
2. Win the account.
3. Within three weeks.
Why? Because according to Adidas, impossible is nothing.
The team: Malin Berg, Henrik Bohman, Elisabet Fischer.
Follow the interns to victory: http://www.theimpossiblepitch.com/
Volontaire is a small agency with big ambitions in Stockholm, Sweden. Recently, they gave three interns a mission.
1. Pitch on Adidas worldwide.
2. Win the account.
3. Within three weeks.
Why? Because according to Adidas, impossible is nothing.
The team: Malin Berg, Henrik Bohman, Elisabet Fischer.
Follow the interns to victory: http://www.theimpossiblepitch.com/
3.16.2009
Cute as Hell: Pet Social Networking Goes Viral
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Cute as Hell is a new social network for pet owners that just launched in beta. Pet-related social networks aren’t exactly scarce, but Cute as Hell is interesting because it takes several tried and true viral concepts and integrates them into the network. It can probably best be described as a cross between Cute Overload, Hot or Not (for pets) and MySpace. Two features that make this so are the so called cuteness rating and the Thunderdome. The former lets visitors rate pets by their cuteness, while the latter is a tournament where pets can compete for the title of the cutest pet.
The advantage of this approach is the fact that the site can be fun even if you’re not part of the social network; you can merely browse it for cute animals. Considering the popularity of sites like Cute Overload, it might bring in a significant number of visitors. It also engages users to participate in the site more, instead of just maintaining their pet’s profile and adding friends.
Other features currently available are social shopping (users can rate and review products), comments and photos; videos, FacebookFacebook reviewsFacebook reviews and iPhone app, as well as questions and answers are coming soon.
http://www.cuteashell.com/
Source: http://mashable.com/2009/03/16/cute-as-hell/
Cute as Hell is a new social network for pet owners that just launched in beta. Pet-related social networks aren’t exactly scarce, but Cute as Hell is interesting because it takes several tried and true viral concepts and integrates them into the network. It can probably best be described as a cross between Cute Overload, Hot or Not (for pets) and MySpace. Two features that make this so are the so called cuteness rating and the Thunderdome. The former lets visitors rate pets by their cuteness, while the latter is a tournament where pets can compete for the title of the cutest pet.
The advantage of this approach is the fact that the site can be fun even if you’re not part of the social network; you can merely browse it for cute animals. Considering the popularity of sites like Cute Overload, it might bring in a significant number of visitors. It also engages users to participate in the site more, instead of just maintaining their pet’s profile and adding friends.
Other features currently available are social shopping (users can rate and review products), comments and photos; videos, FacebookFacebook reviewsFacebook reviews and iPhone app, as well as questions and answers are coming soon.
http://www.cuteashell.com/
Source: http://mashable.com/2009/03/16/cute-as-hell/
3.13.2009
Dedicate wins DM award. Guldnyckeln 2009
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On March 12th, the jury for the prestigious Guldnyckeln award, instituted by the Swedish Direct Marketing Association, awarded Dedicate gold for the Schiedel Permeter campaign.
Here’s why: ”Creativity is not about adding extras, no more than efficiency is about complicating matters or making unecessary detours. This year’s winner is almost painfully devoid of anything except functionality, efficiency and excellent results. Expressing the latter in meters also helped settle the matter for this jury.”
Our award-winning trad DM campaign gave an ROI of 8000% and did 200% better than the sales goal. DM's not dead, it just smells funny.
Visit our company website here: Dedicate
On March 12th, the jury for the prestigious Guldnyckeln award, instituted by the Swedish Direct Marketing Association, awarded Dedicate gold for the Schiedel Permeter campaign.
Here’s why: ”Creativity is not about adding extras, no more than efficiency is about complicating matters or making unecessary detours. This year’s winner is almost painfully devoid of anything except functionality, efficiency and excellent results. Expressing the latter in meters also helped settle the matter for this jury.”
Our award-winning trad DM campaign gave an ROI of 8000% and did 200% better than the sales goal. DM's not dead, it just smells funny.
Visit our company website here: Dedicate
3.12.2009
Alberta Libraries, Books and Beyond
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A small collection of Albert Libraries commercials: Scrapbooking / Kama Sutra / CPR / Climbing Mount Everest
Volkswagen Polo: Beetle and Bee
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Ogilvy Cape Town were asked to create a retail campaign for Volkswagen Polo to do something fun and light hearted. Client: Volkswagen Polo. Agency: Ogilvy Cape Town. Production Company: Giant Films
3.11.2009
Transplant the Rainbow / Skittles
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This new commercial from Skittles is so new it's smokin! The doctor will see you now.
'Stolen for Fashion' Starring Pink and Ricky Gervais
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Stolen for Fashion" features the voices of Pink and Ricky Gervais as one feisty duo that has been robbed! Watch as they confront the thieves in our video, which uses animation to bring the characters to life.
Lynx Bullet - Pocket pulling power
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Lynx Bullet is a portable body spray that gives guys an instant boost of the lynx effect anytime, anywhere.
10 Reasons Ad Agencies Should Participate in Social Media for New Business
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MICHAEL GASS is blogging about the importans of adapting to new media, in short:
"Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate. But just in case your agency is still on the fence, here are 10 reasons why should participate in the social media arena:
1. Small agencies can compete with much larger agencies. Smaller agencies are more nimble and can more quickly adapt their agencies to utilize social media for themselves and for their clients. I don’t know if you will ever have another time as golden as now for your agency to gain market share.
2. Build awareness. You will find it much easier to build awareness for your agency nationally than you were able to do locally.
3. Agency branding. Social media is a great tool to simplify the complexities of developing your agency’s brand.
4. Networking on steroids. Social media is a tremendous networking tool. It is the most efficient and effective way of establishing relationships for new business that I have ever used.
5. Social media is a great teacher. Social media teaches ad agencies to develop the best new business practices, the way we all should have been doing new business all along.
6. Know what your prospective clients really want. Understand how to create the right appealing message that causes them to initiate the conversation. Know what their challenges and obstacles are. Have the ability to understand how to market their business better than they do.
7. Generate significant prospective client online traffic. You can generate great traffic through you agency’s blog and social media tools. As I’ve said often before your agency’s blog is the gateway to your agency. Your agency’s website is more like a static brochure. As important as it was for every agency to have a website it is now just as important to have an agency blog.
8. Lead generation. When you have an appealing position and you can generate traffic to your agency blog, you’ll in turn generate leads.
9. Reputation management. Social media provides tools to monitor your agency’s brand. Conversations about your agency are going to take place with or without you. It’s by far better to know what’s being said and having an opportunity to respond.
10. Positioning as an expert. Social media gives your agency an opportunity to be positioned as a respected and trusted expert. Clients are more likely to listen and allow you to lead. An added benefit is that specialist get paid more, are not dependent upon local business and have the opportunity to work with the clients that are the best fit for their agency.
Social media isn’t a fad. It not only is changing the advertising industry as we know it, but it is one of the most important new business tools in your agency’s tool box.
Read the whole articel here: Michael Gass, Social media
"Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate. But just in case your agency is still on the fence, here are 10 reasons why should participate in the social media arena:
1. Small agencies can compete with much larger agencies. Smaller agencies are more nimble and can more quickly adapt their agencies to utilize social media for themselves and for their clients. I don’t know if you will ever have another time as golden as now for your agency to gain market share.
2. Build awareness. You will find it much easier to build awareness for your agency nationally than you were able to do locally.
3. Agency branding. Social media is a great tool to simplify the complexities of developing your agency’s brand.
4. Networking on steroids. Social media is a tremendous networking tool. It is the most efficient and effective way of establishing relationships for new business that I have ever used.
5. Social media is a great teacher. Social media teaches ad agencies to develop the best new business practices, the way we all should have been doing new business all along.
6. Know what your prospective clients really want. Understand how to create the right appealing message that causes them to initiate the conversation. Know what their challenges and obstacles are. Have the ability to understand how to market their business better than they do.
7. Generate significant prospective client online traffic. You can generate great traffic through you agency’s blog and social media tools. As I’ve said often before your agency’s blog is the gateway to your agency. Your agency’s website is more like a static brochure. As important as it was for every agency to have a website it is now just as important to have an agency blog.
8. Lead generation. When you have an appealing position and you can generate traffic to your agency blog, you’ll in turn generate leads.
9. Reputation management. Social media provides tools to monitor your agency’s brand. Conversations about your agency are going to take place with or without you. It’s by far better to know what’s being said and having an opportunity to respond.
10. Positioning as an expert. Social media gives your agency an opportunity to be positioned as a respected and trusted expert. Clients are more likely to listen and allow you to lead. An added benefit is that specialist get paid more, are not dependent upon local business and have the opportunity to work with the clients that are the best fit for their agency.
Social media isn’t a fad. It not only is changing the advertising industry as we know it, but it is one of the most important new business tools in your agency’s tool box.
Read the whole articel here: Michael Gass, Social media
Top 10 funniest news reporter bloopers
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You think your local TV news guy, Mr. Perfect Hair, is always on top of things? Not so much. And when local and national news reporters mess up, chances are the cameras are rolling. That makes for great YouTube fodder.
If you think this is funny, see the rest here: Top 10 bloopers
If you think this is funny, see the rest here: Top 10 bloopers
3.10.2009
Maskinen - Pengar
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Directed by Kamisol. Only released on youtube, and still not for sale. 34.000 views since last week. To bad for the non swedes here who miss the higher level of this video, the actual rhymes (pengar=money).
The Factory - quest for the perfect ERP viral
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A viral spoof of a spoof (The Office). I love the office and it's hard not to like these episodes. David and Gareth are in the firing line and trying to defend their incompetence in managing The Factory, resulting in David being send out to visit other manufacturers in the quest for the perfect ERP solution. What is a ERP by the way? I have no idé... More episodes found here The Factory
Episode 1
Episod 2
Episode 1
Episod 2
Samsung SSD Awesomeness viral
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Ohh thats fast, realy fast. Love they way he's ripping that dvd.
Adidas viral - David Beckham and Kevin Garnett "The Hole-in-One"
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Before the adidas Originals House Party kicked off, our friends David and KG challenged each other to a little one-on-one competition in the backyard.
Sony let's you snipe-a-mate from Facebook
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Grab your friends pictures from Facebook and snipe them as they try to escape. Set up a league or play solo and snipe your way to victory. Who needs enemies with friends like you!
3.06.2009
Min Stora Dag: Dreams Come True
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Agency: Momentum Worldwide
Creative Director: Johan Elsner
Art Director: Max Hansson
Copywriter: Anna Perrolf
Agency Producer: Eva Tempelman
Assistant Agency Producer: Helena de Brun
Production Company: R.A.F., Stockholm
Director: Christofer Vibenius
DP: Jens Maasboel
Post-Production: Chimney Pot, Fido Film, STOPP
Agency: Momentum Worldwide
Creative Director: Johan Elsner
Art Director: Max Hansson
Copywriter: Anna Perrolf
Agency Producer: Eva Tempelman
Assistant Agency Producer: Helena de Brun
Production Company: R.A.F., Stockholm
Director: Christofer Vibenius
DP: Jens Maasboel
Post-Production: Chimney Pot, Fido Film, STOPP
Human Statues of Canon
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DDB South Africa chose to demonstrate the new Canon Powershots state of the art image stabilizer by using performing artists who have the uncanny ability to stand motionless for long periods of time. We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed.
3.04.2009
Skittles Pulls Twitter Campaign
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The end of twitter+skittles? Text from onlinemedia daily:
Skittles' Web site redesign via Twitter put the colorful coated candy in the spotlight, but the company pulled the campaign on Tuesday after pranksters started tweeting profanities that ended up on the company's home page.
The blogosphere started buzzing. Some wondered whether Skittles' marketers had gone too far in turning the brand's Web site into a snapshot of what people were writing about them on Twitter. Most Twitter users did not tweet about grape and lemon flavors, or buying the candy--but rather how Skittles, the Mars candy brand, got consumers talking about the treat.
By Tuesday the conversation soured on Twitter. The buzz quickly degenerated to pranksters writing negative and unrelated comments to fill Skittle's home page. By trusting consumers with content, Skittles opened up the brand to a wrath of backlash by losing control of the conversation.
Brand Keys President Robert Passikoff said the fiasco demonstrates the power of consumers. "If we had any doubt that the consumer is in control, this is the perfect case study that proves it," he said. "It's also additional proof that brands need a resonating authenticity among the community they want to serve."
Passikoff said the campaign also brought to light consumer sentiment about the brand based on freedom of speech on the Internet. "The good news is there is freedom of speech, and the bad news is there is freedom of speech," he said.
(source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101437)
Skittles' Web site redesign via Twitter put the colorful coated candy in the spotlight, but the company pulled the campaign on Tuesday after pranksters started tweeting profanities that ended up on the company's home page.
The blogosphere started buzzing. Some wondered whether Skittles' marketers had gone too far in turning the brand's Web site into a snapshot of what people were writing about them on Twitter. Most Twitter users did not tweet about grape and lemon flavors, or buying the candy--but rather how Skittles, the Mars candy brand, got consumers talking about the treat.
By Tuesday the conversation soured on Twitter. The buzz quickly degenerated to pranksters writing negative and unrelated comments to fill Skittle's home page. By trusting consumers with content, Skittles opened up the brand to a wrath of backlash by losing control of the conversation.
Brand Keys President Robert Passikoff said the fiasco demonstrates the power of consumers. "If we had any doubt that the consumer is in control, this is the perfect case study that proves it," he said. "It's also additional proof that brands need a resonating authenticity among the community they want to serve."
Passikoff said the campaign also brought to light consumer sentiment about the brand based on freedom of speech on the Internet. "The good news is there is freedom of speech, and the bad news is there is freedom of speech," he said.
(source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101437)
The Crevasse - Making of 3D Street Art
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In Dun Laoghaire the "Festival of World Culture" took place from 21. to 24. of August 2008. Edgar Müller has followed the invitation and continued his series of large-sized 3D Street Art there. For this year's Festival of World Cultures renowned German artist Edgar Müller transformed a huge slice of the East Pier into a dramatic ice age scene. This project was supported by the Goethe Institution Germany.
3.03.2009
#skittles: Taste the Twitter
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Bravo Skittles for doing what other brands are scared to do. This is how you do web 2.0. Skittles have replaced their website with a Twitter stream. Genius. The only additional content is a navigational tool-bar, taking you to? You guessed it - YouTube and Flickr.
This is one brand taking a full grasp of the power and potential of advertising through social media. If more brands follow, will it be to the same affect? It seems playing the social media card is all about being the first in line.
Lets go deeper.
So, in what’s being described as everything from brilliant to idiotic, bold to ridiculous and a logistical nightmare to a goldmine, Skittles moved its ‘usual’ website information into a 3 x 3″ floating box and has made its entire site a Twitter search page.
When you go to skittles.com, what you see is a live Twitter search results page - the term being searched, of course, is ’skittles.’ Off to the side, in a bright, red box, you can search into their ‘regular’ site with a seemingly standard navigation…or so you might think.
Their ‘friends’ page takes you to their Facebook page. Their ‘products’ pages go to Wikipedia (which the wiki notes sounds like an ad and not an article). The ‘media’ page, of course, goes to their YouTube channel. And, while the Twitter search page is set up as the ‘home’ page, it serves double-time as their ‘chatter’ page.
I’ve got to say that I’m leaning towards brilliant here. Though I feel terrible for their copywriter - s/he just lost their job. The site will be forever changing and current. It certainly embraces social media. And it has many people talking - and I can’t remember the last time I even thought about Skittles - now they’re everywhere.
Too far over the rainbow?
But, people are wondering it they’ve lost their marbles. Skittles is candy, after all. And they’re marketing is hell-bent on destroying the minds and bodies of children everywhere. So now, if a child goes to the Skittles site, they can see all of the fun that the Twitter community is having by way of posting obnoxious tweets - just to see them appear on the Skittles website.
For instance, someone tweeted recently: Just opened a bag of Skittles and all I found was cat vomit. (or something like that) I’m not thrilled with how some folks are acting - but Skittles has given up anything that even remotely looks like control here…
Perhaps, when the brouhaha dies down, this idea will be a great tool - to show the world what the current Skittles buzz is in real time. It’s like Skittles’ own brand listening page. They sure are diving head first into the transparency pool.
We can’t wait to hear what you think… Make your comment on this.
www.skittles.com
(Source: http://jennyleewilliams.wordpress.com/2009/03/02/skittles-taste-the-twitter-interweb-the-rainbow/)
Bravo Skittles for doing what other brands are scared to do. This is how you do web 2.0. Skittles have replaced their website with a Twitter stream. Genius. The only additional content is a navigational tool-bar, taking you to? You guessed it - YouTube and Flickr.
This is one brand taking a full grasp of the power and potential of advertising through social media. If more brands follow, will it be to the same affect? It seems playing the social media card is all about being the first in line.
Lets go deeper.
So, in what’s being described as everything from brilliant to idiotic, bold to ridiculous and a logistical nightmare to a goldmine, Skittles moved its ‘usual’ website information into a 3 x 3″ floating box and has made its entire site a Twitter search page.
When you go to skittles.com, what you see is a live Twitter search results page - the term being searched, of course, is ’skittles.’ Off to the side, in a bright, red box, you can search into their ‘regular’ site with a seemingly standard navigation…or so you might think.
Their ‘friends’ page takes you to their Facebook page. Their ‘products’ pages go to Wikipedia (which the wiki notes sounds like an ad and not an article). The ‘media’ page, of course, goes to their YouTube channel. And, while the Twitter search page is set up as the ‘home’ page, it serves double-time as their ‘chatter’ page.
I’ve got to say that I’m leaning towards brilliant here. Though I feel terrible for their copywriter - s/he just lost their job. The site will be forever changing and current. It certainly embraces social media. And it has many people talking - and I can’t remember the last time I even thought about Skittles - now they’re everywhere.
Too far over the rainbow?
But, people are wondering it they’ve lost their marbles. Skittles is candy, after all. And they’re marketing is hell-bent on destroying the minds and bodies of children everywhere. So now, if a child goes to the Skittles site, they can see all of the fun that the Twitter community is having by way of posting obnoxious tweets - just to see them appear on the Skittles website.
For instance, someone tweeted recently: Just opened a bag of Skittles and all I found was cat vomit. (or something like that) I’m not thrilled with how some folks are acting - but Skittles has given up anything that even remotely looks like control here…
Perhaps, when the brouhaha dies down, this idea will be a great tool - to show the world what the current Skittles buzz is in real time. It’s like Skittles’ own brand listening page. They sure are diving head first into the transparency pool.
We can’t wait to hear what you think… Make your comment on this.
www.skittles.com
(Source: http://jennyleewilliams.wordpress.com/2009/03/02/skittles-taste-the-twitter-interweb-the-rainbow/)
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