Nike #Catch The Flash

Tweet Vienna, 14 November 2011. It was dark. But the silence was deceiving. Because the hunt was on. A hunt for 50 Nike Flash runners. In Vienna online or on site. It was called Catch The Flash!

Norte Photoblocker: The Beer Cooler That Prevents Unwanted Photos (But Not Pregnancies)

Tweet The Photoblocker is a beer bucket from Norte beer that has a camera flash sensor that causes the bucket to fire its own flash, effectively ruining any photos taken in its direction. Because, as the company puts it, "what happens in the club, stays in the club." Great news, really.

Model society – Knowledge makes complexity easy.

Tweet My latest work for Norconsult. Norconsult is one of Scandinavia’s leading consultant agencies, specialized in planning tomorrow’s sustainable society from a holistic perspective. Published: November, 2011. In collaboration with Hannes Dahl and Blackfriday.

Fire Extinguisher Flight On A Train! EPIC!

Tweet This is amazing... but is it real? Something for the Mythbusters to try.

Hutchinson Serenity

Tweet This is a cool animated film for promoting the new Serenity tire.

Most Insane Immersive Movie Experience EVER

Tweet Check out this guy's room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real. The scenes were created by projecting images onto various 3-dimensional surfaces, and then syncronized a variety of real-world props, booby traps, and triggers in the enviroment to move along with the scene changes.

Seconds Of Beauty - 1st round compilation

Tweet 60 seconds of beauty submitted by users to the first round of The Beauty Of A Second short film contest. Create your own playlist now on the site or upload your second of beauty to participate in the next round now. 20 videos will be shortlisted from each of the three rounds to be judged by Wim Wenders in the grand final.

Montblanc and Leo Burnett Milan pay homage to the chronograph -- which recorded time to the accuracy of a fifth of a second -- with a short film challenge. The Beauty of a Second is a contest curated by Wim Wenders which asks users to demonstrate beauty in a second of film. The winner will meet Wenders and win a Montblanc Nicolas Rieussec chronograph. Every Second Counts!

Read more here

Creativity VS Time (Deadlines)

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The Future of Shopping

Tweet Marketing is evolving in the real-time web. Transactions are changing. Connections are changing. And, yes, shopping is changing.

Tobii Eye Asteroids eye-controlled arcade game

Tweet Tobii EyeAsteroids is the world's first eye-controlled arcade game expanding the application of eye tracking into the consumer electronics and gaming industries.

Earth | Time Lapse View from Space, Fly Over | NASA, ISS

Tweet Time lapse sequences of photographs taken with a special low-light 4K-camera by the crew of expedition 28 & 29 onboard the International Space Station from August to October, 2011. All credit goes to them. Dope!

Asics: Run with Ryan

Tweet As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.

Nescafé: Hypnotist

Tweet Now this is a wonderful commercial for Nescafé. A hypnotist performs his act in the middle of the street and changes all the by passers their day completely. The ad creates the atmosphere a good coffee can create as well.

SAS - Globe of Fortune

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IQ - Smoothness

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The Heist at Pause

Tweet If you're a true movie lover, Pause is the store for you. In a new campaign for their home cinema solutions, they transform themselves into a movie and ask you to play the thief who gets away with a TV. On November the 10th (after closing), the public will be able to break in to the store and steal home cinema products with the support from a partner in front of a computer, deactivating the motion detector and cracking the shutdown code to the laser system from Pause hijacked website. And just like in the movies, there’s a motif behind the campaign.

Pepsi: Football for Blinds

Tweet Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..

National Geographic: Live Augmented Reality

Tweet Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe. Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

Barefoot Wine & Bubbly: One Beach Trash Mosaic

Tweet For more than 15 years, Barefoot Wine & Bubbly has supported clean and "barefoot friendly" beaches. This year, Barefoot is working with BBDO San Francisco to launch "One Beach," a film series highlighting the creative innovators who support clean and sustainable beaches -- with art, surfboards, jewelry, etc. Directed by Jason Baffa, the film focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world.

As a teaser for the new series, BBDO SF erected a colorful movie poster mural inVenice Beach, California, made of approximately 17,500 pieces of trash sourced from local Southern California beaches. Through this new integrated campaign, BBDO SF is helping Barefoot channel nontraditional advertising and social media to bring attention to beach health and inspire a better future.

Mobilia: Easier parking

Tweet Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.

Heineken Light | Occasionally Perfect Billboard Chicago

Tweet On September 28, 2011 our Chicago billboard in Wrigleyville became #OccasionallyPerfect.

Roxy Pro - Opération Orange Facebook Ambient Ad Campaign

Tweet Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ "check" per fan / 120.000 views on Facebook. VIA Youtube

Cannes Lions Favorites

Tweet Here are my favorite pics from this years Cannes Lions. Durex: "Club Crasher" print ad "Get In Anywhere..." and Sony Playstation – Victor (Del Campo Nazca Saatchi & Saatchi). Click for higher resolution.

Chevy Sonic - Stunts Skydive

Tweet On September 22nd, 2011, the Chevy Sonic went on its first adventure. Watch the action high above the Arizona desert.

Easton: Ultimate batting practice

Tweet This short video appeared on the internet a couple of weeks ago. People were asking the question if these amazing batting skills were fake or real? Realists amongst us immediately identified it as a viral video but still hoped it was for real. Now we know, sadly enough, it is just an other fake video. This time by American sports equipment producer Easton.

Red Bull: Music Academy World Tour

Tweet The advertising campaign for the Red Bull Music Academy World Tour is such a product of creative collaboration that its co-founder Many Ameri thinks it should be considered an extension of the Academy’s philosophy. “It’s a stand-alone art piece,” he says, of the 3-minute music video created by Mother, N.Y. and Passion Pictures that stitches together a mind-boggling array of creative techniques, both traditional and cutting-edge.

Senai: Fire extinguisher

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To promote diving courses, the copywriter Damilo has created an installation using the wall behind a fire extinguisher.

Sonera: 4G Speed Test

Tweet Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game — a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.

Hertz - Give The Dog A Bone

Tweet Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars. Music by Jens Duvsjö. VIA Youtube

The Best Playstation Commercial Ever Made

Tweet This is the best Playstation commercial made to date. It's awesome, and features cameos from a number of everyone's favorite characters. It's told from the characters' point of view, thanking you, the player, for helping them on their journeys. It was kind of touching in a "NO I'M NOT CRYING I JUST GOT GLASS IN MY EYE" kinda way. Really reminded me of just how many games I've played that actually have made me feel like I was part of something greater and not just a shirtless man-child laying on a stained couch in front of an off-brand flatscreen with a controller in his hands. VIA

London 2012 Hopeful Jumps Three MINIs #MINIjump

Tweet Can you jump over three cars? Probably not. Can you jump over three Mini's? J.J. Jegede can! England long jump champion and London 2012 hopeful J.J. Jegede succeeds in his attempt to clear three MINI London 2012 Edition models in red, white and blue of course. VIA

Think different - In memory of Steve Jobs

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Nissan Frontier: Landing Gear Interviews

Tweet Latest viral from Nissan. With full-size payload and towing, the Nissan Frontier is the mid-size truck that acts like a full size, giving the driver the feeling they can tackle any obstacle.

The Billboard Takeover

Tweet Scandlines runs the passenger ferries across Öresund, the channel between Sweden and Denmark. In this campaign we reused authentic Danish billboards and hijacked them in order to attract Swedes to well-known excursions on the other side of the channel.

SL Pride 2011 - Our Proudest Bus Ever

Tweet SL Pride 2011 campaign “Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses — which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support. SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance. VIA

Google: Know before you go

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Visualy strong and a brilliant concept. You should definitely check the description of the hotel in the upper left corner. If families would book this hotel based on the description they should probably take a look on Google Street View, because the hotel description isn’t what you would think it is.

Utenos: Friday, the nameless beer.

Tweet Utanos, a Lithuanian beer producer launched a new kind of beer. To promote trail, they did not gave the beer a name, instead people could suggest names and vote. The most popular name got selected. Thanks to Kristijonas for the tip.

All to All – 7,000 high resolution stills shot using a microscope.

Tweet A rejected concept made for the Broken Social Scene song ‘All to All.’ It’s composed of over 7,000 high resolution stills shot using a microscope, some paper and bad printer. Created by JJ Gross. I think it is just wonderful and so very unique!!

Introducing Google Wallet

Tweet Well here it is. The long awaited Google Wallet went live a couple days ago, and will be pushed to owners of the Sprint Nexus S 4G phones in an over-the-air software update, meaning it will only be available to a very select few people in the US this week. It’s expected to grab momentum quickly, but at the same time, I know there is a huge debate around its relevance and potential scale. But perhaps, the best thing to do is just watch the video…

Vodafone: Buffer Busters AR Gaming App

Tweet Tip of the day: Purchase Rolex Watches at 90% off! Click here. Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks.
The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you can get to a Vodafone store to return in exchange for virtual points and badges on the path to winning one of three lifetime plans!
It it’s an interesting ploy for Vodafone to take aim around the whole slow network debate, but also a new way to approach driving store traffic, if that was in fact a goal. VIA

Disney AppMATes: Cars 2 Toys For The iPad

Tweet Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games.
The idea is that toys trigger various levels, effects, sounds, narration and experiences based what car is actually placed on the iPad. It works by special sensors (patent pending of course!) that are placed on the bottom of the cars and when pressed down on the iPad surface, the individual cars are recognised by the app accordingly, turning the iPad into a virtual play mat for kids, and I suspect, just about anyone who is young at heart! And so this is the future of toys… right before our eyes…

Twitter Charity Swear Jar

Tweet Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with your Twitter details where the app will detect all of your recently tweeted swear words and suggest a donation related to your profanities. You can then simply select a charity to donate to and submit your payment via Paypal. If you haven’t sworn at all, you can post a swear-filled tweet right there in the app. Love the simplicity of this one, what do you think? This idea is the work of two creative friends James Dow and Jay Gelardi.

Modernizing Classics

Tweet A campaign for the Institute of Play. The idea is to create profiles on social media for literary characters so that students can follow and interact with them. This way young people might get excited about reading and understanding literature. Made by Monkey & Monkey.

Horse Pen: Non-stop writing billboard

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KLM: Live Twitter Reply

Tweet KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

20th Century Fox: Star Wars Lightsaber

Tweet In order to promote the new Blu-ray disc of the Star Wars series, the BT-Tower in London went through a remarkable transformation. The tower was changed into a giant lightsaber and could be viewed from around London.
May the force be with you..

Trygga Händer - en tävling från Posten (In Swedish only)

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Real-time face swapping technique

Tweet This is an technical demo for real-time face swapping technique.Using a code mashup of Jason Saragih's facetracker and Kevin Atkinson's image clone code Barcelona-based programmer Arturo Castro shows us the first steps toward easy video chat face masking that is far more convincing than you might think. In just one quick session Castro puts on the faces of Paris Hilton, Fidel Castro, Steve Jobs, Vladimir Lenin, Marilyn Monroe, Andy Warhol, Mao Tse-tung, Brad Pitt, Michael Jackson, Salvador Dali and of course President Barack Obama.

Wanted in Oslo - David Hasslehoff

Tweet Are you worth the Hassle? Check out ours and mr Hasslehoff's latest adventure - an online commercial from Oslo, Norway! You can star in it yourself.... Check it out here: http://wantedinoslo.no

Siemens: Mixer

Tweet Creative outdoor advertisement created for the Siemens Mixer. Tagline that goes along is: “Attention! Stirs with up to 5600 rmp. The new Siemens MQ 9550”.

Leo Burnett: Creative calendar

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Click for high res.

The Refund Boutique

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2011 D&AD - Yellow Pencil
2011 New Creatives - Best Of
VIA Viktor

Carlsberg: Bikers at the movies

Tweet You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg.

Paddy Power World’s Largest AD

Tweet Gambling agency Paddy Power has set a new record for outdoor advertising, building a 270 foot (82 metres) long sign on the hill overlooking Cheltenham Race Course. Locals believe that the sign on Cleeve Hill in Gloucestershire has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Hollywood, Los Angeles.



The sign is 270 feet long (82 metres), 50 feet high (15 metres), almost 100 tones in total, designed and built by 60 people over three years. The sign is longer than the world’s largest free-standing billboard in Manila, Philippines (160ft), taller and bigger than the Hollywood sign (45ft by 200ft), and longer than the famous Cerne Abbas Giant in Dorset (180ft).

Try The McGurk Effect

Tweet The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can't help but integrate visual speech into what we 'hear'.

Volkswagen BlueMotion Roulette

Tweet Norwegian agency Try came up with a novel way to communicate the VW Golf Bluemotion's low fuel consumption: it turned a car journey into a game of roulette.

In a promotion for the brand, it sent a Golf Bluemotion on a journey up Norway's route E6, the country's main highway linking Oslo with the North. Online, it turned the road into a 'roulette board' using Google Maps and Streetview, and invited participants to guess where the car would run out of fuel in order to win it. They only got one guess, so in order to guess correctly, they had to find out more about the car - which eventually ran out of fuel after 1,570 km.

Alis: Skate Attack

Tweet Many skaters don’t like politics, that’s a fact. However, they can be important for them and their desires. To bring politics more in to attention with skaters, a skate store manager came up with a smart idea. In the midst of the election, he changed the election posters of the candidates running.

Warner Bros: Contagion Billboard

Tweet Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’. Pretty awesome...

Contagion : How a Virus Changes the World

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Rail Safety - Horsepower

Tweet Some things are worth waiting for. That’s the slogan for this impressive video, which is made by the government of Australia. This commercial is made to make people aware to watch out when they’re crossing train rails.

Absolut: Fashion

Tweet Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

Guggenheim Museum: Say something nice

Tweet For its new exhibition Stillspotting NYC, the Guggenheim Museum placed a wooden lectern with a megaphone holster and an attached sign: Say Something Nice. The idea came from Improv Everywhere, the organization that made flashmobs famous.

Cadillac: Ripped

Tweet The new Cadillac is so irresistible people tear out the picture out of a magazine immediately. Or was it already torn out in the first place? A great way to attract attention without even showing an image of the car. Is this brilliant...or not so brilliant?

Manchester United: USA Tour

Tweet Manchester United Created this video for their American Tour. The video shows in stop motion how the American flag is recreated with Manchester United shirts.



The video reminds us of a Japanese campaign for the apparel maker Onward Kashiyama which was even more impressive!

Ariel: Fashion Shoot

Tweet During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up. Love it. I'd say this is the first cool thing I'v seen from Arial. Cudos to Saatchi & Saatchi, Stockholm.

SWIPE for Million Trees NYC

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GREEN PENCIL — ONE SHOW 2010
GOLD PENCIL — ONE SHOW COLLEGE 2010 / NON-TRADITIONAL

"Make Million Trees NYC attract a younger audience between the age of 20-30 while still appeal to other demographics."
Johan Gerdin, Jonas Åhlén, Fredrika Stern — Berghs School of Communication / Stockholm University

Francis and the Lights

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Can You Serve: Interactive billboard

Tweet Can You Serve is an eight part reality TV show dealing with customer service. To promote their second season, the show set up a machine containing over ten thousand $1 coins which gives a tip for every like their page gets.

Opened mouth - Volkswagen Golf R, the fastest Volkswagen ever

Tweet That's the kind of ambient idea I love! Imagine you're walking in the street and you see a guy with this mouth:




It's quite surprising isn't it? If you're a curious person you'd get to read this on the back of his shirt:


And at this moment you understand that all this is just an advertising stunt to promote the power of the Volkswagen Golf R, the fastest Volkswagen ever!

Oh, and here's the little accesory that made them look like dummies:

Mazda MX-5 + DJ Seb and DJ Reggie in Ibiza

Tweet DJ Seb Fontaine and Radio 1 DJ Reggie Yates get behind the wheel of a Mazda MX-5 in Ibiza, for a road trip to defy convention. It's a nice way of showing the car and certainly makes me want to go to Ibiza! It's part of a competition inviting people to ‘Express their Spirit’ on Facebook at http://bit.ly/spirit-mazda to win extraordinary once in a lifetime prizes which are pretty cool.

B-Reel Mind Tricks: Brain Powered Slot Cars

Tweet I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together!
B-Reel Performs Mind Tricks, basically. And these mind tricks just happen to let your brain power a slot car set, or if you took it further, you could control almost anything. So B-Reel creative director Riccardo Giraldi setup a Scalextric slot car track and then replaced one of the hand controllers with a cable to the Arduino board, which in turn connects to the computer, which has a Neurosky Mindwave headset connected. (read more about the setup here).
A neat script lets the Arduino board tap into the readings from the Mindwave headset, allowing the user to control the car with their mind! I seriously love it. More and more the physical, tangible digital world will become the battleground for great campaigns, and you will have already started to see this trend in its infancy over the last 12 months… I’m ordering a Mindwave headset now! VIA

Multi Touch Experience Cube

Tweet Here is a pretty cool trade show installation called the “Multi-Touch Experience Cube”. At first glance it’s a passive visual experience, but once users interact with any of the 23 LCD displays the room comes to life with the LED roof and visual effects mapped to user interactions. The LCD’s make up a 14m+ touch wall, and allow multiple users to interact simultaneously with any of the screens in the cube. Users can display and interact their content on one screen, or spread them across the entire digital installation. Thanks Patrick! Created by Sensory-Minds.

3D Augmented Reality Video With Kinect + iPad

Tweet Here is an interesting augmented reality 3D Video Experiment. It uses an Xbox Kinect to map the video data, then uses the String Augmented Reality SDK to display what looks and feels like 3D video on the iPad, activated by a QR code. Pretty cool yeah?
Well, if they’d mapped the person being recorded with 2-3 Kinect’s the video quality would have been a whole lot better, and you’d have been able to walk a complete 360 degree path around the QR code seeing seamless 3D video… I suspect we’ll see that demo shortly!

Hugo Boss: Head Tracking YouTube Experience

Tweet Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film through simple head movements that are picked up via their webcam and the sites realtime head-tracking technology, with each movement seamlessly integrating rich new layers of colour or motion into the film. You can shift between the movie, story or theatrical versions of the black and white film at will.
I’m not really sure what to make of it. It’s dark yet illuminating all the same. But above all, it certainly is Just Different. And I guess that’s what Hugo Boss was going for! Try here http://www.youtube.com/hugobosstv

Toyota Prius Projects: Mind Controlled Bike

Tweet Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, is controlled via a neuroheadset to let your mind change the gears, while the app plots things like GPS coordinates and performance data to remember how you were travelling at that moment in time, so that next time you ride that same road, it will auto adjust the bike settings for you, and even shift your gears!

Volkswagen’s Augmented Reality App

Tweet Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.
Once you’ve downloaded the app it lets you explore the vehicle and play with it’s features; you can open the soft-top roof, rotate the car, check the vehicle’s details, change the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks. While this isn’t ground breaking, it’s great to see VW experimenting with new ways to promote their cars. Keep up the good work! What do you guys think? It’s available from the French iTunes Store for iPhone, iPad 2 and also for Android which is cool.

Ibiza Parties: RFID Facebook Integration

Tweet With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world!
This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first for the hotel industry, created by the guys at Dorst & Lesser, who were responsible for the Renault Motor Show RFID installation. The hotel has numerous RFID points that activate different things, some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe. I’m looking forward to seeing where RFID goes in 2012 and beyond…

Aides: Private parts making music (NSFW)

Tweet Aides is a non-profit organization fighting against Aids. They’re known for their risky campaigns, this one is a good example of it! (Probably) not safe for work!

Human rights watch: Burma installation

Tweet Wow! Why didn’t we see this amazing campaign earlier? A huge installation was set up in Grand Central Station in New York in order to raise awareness for the political prisoners in Burma. Obviously an idea like this one was awarded at the 2011 Cannes Lions.

McDonald’s: Ice Cold

Tweet McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars to buy a drink at the McDonald’s.

STA Travel: Move, Learn and Eat

Tweet There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people. “3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Greenpeace – A New Warrior

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The Super Mega Rainbow Updater – Skittles Viral Marketing

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The Verbalizer: Having Fun With Google Voice

Tweet The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code to let you utilise Google Voice Search in all sorts of ways, in fact, in anyway you can think of!

Social Media Revolution No3

Tweet Here is the world famous Socialnomics “Social Media Revolution” video #3 and it’s been completely updated with statistics current as of June 2011. Created by Erik Qualman from Socialnomics, the video is essentially an animated infographic telling the story of how social is taking over the world through an array of great, current statistics… This year the sound track has changed, but as much as I love the video, the sound has some how got even worse!

The Twitter Job Hustle Experiment

Tweet Here is something a little fun for the weekend, it’s called The Twitter Job Hustle experiment, a clever campaign concocted by Bas van de Poel and Daan van Dam in an attempt to score a new job at a leading advertising agency. The pair make up the creative team known as Wonder Years, and here is their attempt to get noticed on twitter…

Pringles Crunch Band Rockutorial

Tweet Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer.

Talking Robot Mouth Mimics Human Speech

Tweet I think Professor Soata have to work a little harder to get this work right. But cudos for trying.

100 Years: Pitch To David Ogilvy iPhone App

Tweet To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, he’ll let you know in no uncertain terms…
The app was crated by Ogilvy Asia / Ogilvy Digital Lab, and is available on the App Store for free. So download that and have a crack to celebrate David Ogilvy’s 100th birthday.

Awesome K-SWISS: Kenny Powers

Tweet Danny McBride plays the amazing role of Kenny Powers in the series Eastbound & Down. This strange character now supposedly became CEO or as he calls it MFCEO of K-SWISS. Kenny completely replaced the management of the company with sports celebrities. You might recognise, NFL stars Matt Cassel and Patrick Willis, MMA champions Jon “Bones” Jones and Urijah Faber, and super-trainer Jillian Michaels. They’re all supporting the company’s new mission statement: Kenny is the CEO, and you shut up. Below you can see the official commercial. After the jump there is a behind the scenes video and 13 other short ads all completely in the typical Kenny Powers style. If you liked him on the show you should definitely check them all out.

Vivident: I’m not your father

Tweet Is Italy going after Japan for the most strangest commercial? In the following ad, things go unexpected, something no one could preview.. Funny or a bit over the top? Let us know! VIA

Drive Times: For Sale

Tweet The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation.

SunSmart: Cut out

Tweet “Cutting your sun exposure is easier than cutting out a skin cancer” is the slogan for the new SunSmart campaign in Australia. So in order to cut sun exposure they’ve built in a free sunscreen dispenser into this billboard.

Sapporo: Shadow Motion Projection

Tweet The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were made, a sumo wretsler, a samurai and a geisha. Another successful campaign by Dentsu Inc!

Conselho nacional do sesi: The world’s biggest hug

Tweet The symbol of this awareness campaign for child abuse is a simple hug. But Monumenta Brazil didn’t keep it simple. The massive statue of Christ the Redeemer at Rio de Janeiro was used to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.

Worlds First Ever Animated Tattoo

Tweet Gain access to more creative minds at http://www.facebook.com/ballantines.
On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo. Log in now to the Human API at http://www.facebook.com/ballantines. Share a creative mind's thoughts, chat, ask questions and help him make the creative calls as he works live online. Leave an Impression.

Thanks to @ola for the tip!

Volkswagen Augmented Reality Advergame

Tweet As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and
the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China's most popular car magazines that were shaped like the steering wheel from the car, and invited readers to take part in the 2010 Scirocco Cup Augmented Reality Challenge.

Solar Project Sinter

Tweet By installing this experiment in the middle of desert of the Sahara, Markus Kayser could explore the potential of the desert and its energy production. Worlds first eco-friendly 3D printer? I want one!





VIA

LandEscape 2011

Tweet Todays must see, truly amazing and hypnotic animation. Motion design by John H. King, shot in Paris.

Time To Change: Reactions

Tweet Another winner of the Cannes Lions, this is a spot for the English organization ‘Time to change’. A funny approach with the matching copy: “Don’t be afraid to talk about mental health”.

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We miss you

Tweet Three-times-YDA-Winner in Cannes wemissyou.de check it out, it's truly beautiful stuff.




Cudos to @DrHuxtbl for the tip.

BMW 1M - Helipad - MPowered Performance Part 2

Tweet The BMW 1 Series M Coupé versus the world's highest helipad. Now, is this for real? Things could go terribly wrong here.

GIVE LIVE, GIVE BLOOD

Tweet A nice ad to promote giving blood for the German Red Cross. First, the scenes have been animated and then projected on her face with a normal videobeamer. All done by Andre Maat and Henk Loorbach.

Exquisite Embroidered Portraits By Daniel Kornrumpf

Tweet Daniel Kornrumpf‘s embroidered portraits on linen are truly unbelievable. His work is reminiscent of the great Chuck Close, but employing such unorthodox materials. I’m blown away by the detail in his stitches and the way he’s able to mimic brush strokes. I wonder how long it takes him to make one of these?



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RE:FOCUS - Light-Field Capturingable. Refocus a captured image after they have been taken!

Tweet This kinda blew me away: soon we’ll all be able to refocus a captured image after they have been taken! It works with light-field capturing and the company bringing this to consumers later this year is called Lytro. It seems they’re planning their own standalone camera. Awesome!



This reminds me of the sci fi scene from Bladerunner. "Esper Photo Analysis".

Here is full clip in highres.

Innovative Thunder - Idea "Pay with a tweet" Case Study

Tweet Three campaigns won a Grand Prix at Cannes Lions, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil. On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network...

Homeplus: Virtual Subway Store

Tweet Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Homeplus created virtual stores in subway stations hoping to blend into people’s everyday lives. The displays were designed to look exactly like those in actual stores, from display layout to the merchandise. Customers were able to use their smart phones to scan QR codes, putting products in their on-line carts. When the online purchase was transacted, shopping was delivered to the door right after customers reached their homes.

Pause: Human Jukebox

Tweet Ever seen a man go so far for his business. This man is an owner of an electronics store in Stockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.
Crazy stunt, but it worked..

VIA

The American Rom - Cannes Lions Grand Prix Award

Tweet Cannes Lions: A Grand Prix was awarded to MacCann Erickson Bucharest, Romania for the “American Rom” campaign.

Borg & McEnroe play doubles on Youtube.

Tweet These two Youtube films with Björn Borg and John McEnroe have been around for a few days. Separate, they are alright. But when played simultaneously, they interact perfectly.

Awesome Receipt Racer

Tweet The receipt racer combines different in and output devices into a complete game. It was made during the "Let's feed the future workshop", part of the OFFF Festival in Barcelona on June 8th 2011.

SWELL Innovative Creative Agency New York

Tweet SWELL is a creative agency specializing in fashion, beauty and luxury brands. Innovative digital strategy, visually-striking videos and interactive web content are at the heart of their focus... among many other things. Swell's mission is to incorporate the best of advertising and technology with a sophisticated understanding of the fashion, beauty and luxury industry. Here are some good examples:

RESONANCE - a collaborative project with over 30 independent visual and audio designers/studios

Tweet Resonance is the vision of SR Partners; a collaborative project with over 30 independent visual and audio designers/studios. The aim was to explore the relationship between geometry and audio in unique ways. More info about this here

AWESOME! Superstars Don’t Love

Tweet This is genial ! A speculative music video created by Travis Hopkins for The Legendary Buck 65. It is comprised of over 60 fictional movie title cards inspired by the lyrics of the track “Superstars Don’t Love” off Buck’s 2011 release “20 Odd Years”. LOVE IT!



Reminds me of another great production: Justice - DVNO

Justice - DVNO from Freedom Record on Vimeo.

Tony Kelly for American Apparel

Tweet This is stunning to watch! Featuring world renowned breakdancers Jalen Testerman and Lil Demon.

Everything is a Remix. Creativity isn’t magic.

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MUSEUM OF ME

Tweet You’ve probably seen the technique of this facebook app before, but what I like is the angle and presentation. Facebook is indeed the museum of yourself, if you look back at all your data. Try it here.

Mountain Dew: Pinball Skatepark The Making Of

Tweet Here’s a nice idea from Mountain Dew and Colenso BBDO. A fully-functioning pinball machine in which you can skate. Skaters literally become the ball in the skate park wired with sensors, sounds and lights. The score keeps track of skaters’ different moves.

Absolutely MINDBLOWING: OFFF Barcelona 2011 Main Titles

Tweet Still shocked and excited from last night, it's an honor for us to show you this absolutely MINDBLOWING TITLES made for OFFF by PostPanic. View this in fullscreen.

Memory Tapes "Yes I Know"

Tweet Music video for "Yes I Know” by Memory Tapes, featuring a man who’s body slowly disappears. Directed by Eric Epstein

Axe: Noah’s Ark

Tweet We all know Axe makes creative advertisements. This time they used Noah’s Ark as an inspiration for the new Axe 2012 in Mexico.

GLASSING at MIDO - Sunglasses for immatures

Tweet How to introduce a brand at a fair without going inside? Smart or immature?

Stuxnet: Anatomy of a Computer Virus

Tweet This is just silly beautiful! An infographic dissecting the nature and ramifications of Stuxnet, the first weapon made entirely out of code. This was produced for Australian TV program HungryBeast on Australia's ABC1. Direction and Motion Graphics: Patrick Clair. Written by: Scott Mitchell. Production Company: Zapruder's Other Films.

Social Memories

Tweet Use the Social Memories application to save your Facebook activity, summarized beautifully in one book to look at whenever you want.

Royal Copenhagen: Hand painted billboard

Tweet Royal Copenhagen is a famous brand of hand painted porcelain. To emphasize the fact that their products are completely hand made they are creating a huge billboard with a blank porcelain plate on it. The plate gets painted by hand, exactly like the real plates are made.

My Social Tattoo - GIRL TATTOOS ALL 152 OF HER FACEBOOK FRIENDS ON HER ARM

Tweet WTF? moment of the day. Suzy from Holland said "Finishing my social tattoo with 152 pictures of my Facebook Friends! Of course I gave it a lot of thought. These are not all my friends. Just the people I care most about. I got their permission and they were very proud to be on it. To me it represents who I am right now and the time we live in. And of course I love the looks of it." Yes, it's fake read more here.

Gilette: Smallest ad ever made

Tweet No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham.

BMW: Concrete walls

Tweet We are wondering if this viral video is fake or real? The M Powered BMW drive through walls that are cut out in almost the exact shape of the car. Some precision driving is highly recommended.



Just to show you how good a pro can be: Subaru Impreza WRX Amazing Drifting MUST SEE!!!

The 'Will It Blend?' Blender Finally Meets Its Match

Tweet Tom Dickson, the founder of hard-core Blendtec blenders and host of the brand's "Will it blend?" videos, hasn't found much he couldn't pulverize—from iPads to bottles of Old Spice. Now, though, he's found a worth opponent—phone manufacturer Sonim's legendarily durable XP3300 Force phone. While the phone's shell and battery casing certainly took a beating, it came out a lot better than I (and probably Tom) expected. At the end, Tom says it "mostly blended," but that's pretty much hogwash. A little polish and a new battery, and that thing's as good as new. VIA ADWEEK

Rock On, Incredible Creepy Ubisoft Guitar Baby

Tweet Here's a worth addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company's Rocksmith video game. He sure is a dexterous little bastard. Disturbing CGI babies are a long tradition on the Internet, and have been co-opted by ads ranging from the Evian roller-blading babies to the recent Gerber magicians and acrobats.



Evian roller-blading babies


Gerber magicians and acrobats

Shock and Soul / Vintage Clothing

Tweet What can I say? Epic! Click on image for higher resolution.


Silk Dress. Coming Soon. Shock and Soul. Vintage Clothing.

Advertising Agency: Rainey Kelly Campbell Roalfe / Y&R London, UK
Creative Directors: Mark Roalfe, Damon Collins
Art Director / Copywriter: Joe Fitzgerald, Kim Hutcheson
Photographer: John Short
Typographer: Ryan Self

Pedigree: Doggelganger

Tweet Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger! Try it here

ArtCenter: Printing on Pizza

Tweet In São Paulo Brazil there are more than 40 printing companies, but ArtCenter is the one that pops out with this direct marketing campaign. They delivered free pizzas to all the advertising agencies in town. But it were no ordinary pizzas, the topping of the pizzas was printed onto the dough. Fantastic!

Dont drink and drive: The Blind Car

Tweet This campaign is from the Hard Rock Cafe and is against Drunk Driving. A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home.

VIA

Guy records song with the Google guitar logo

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T-Mobile Angry Birds Live

Tweet T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play. I can't help feeling it's all fake. Fun, but fake.

VIA

The N12 bikini is the world’s first 3D-printed article of clothing

Tweet "The N12 bikini is the world’s first ready-to-wear, completely 3D-printed article of clothing. All of the pieces, closures included, are made directly by 3D printing and snap together without any sewing. N12 represents the beginning of what is possible for the near future. N12 is named for the material it’s made out of: Nylon 12. This solid nylon is created by the SLS 3D printing process. Shapeways calls this material “white, strong, and flexible”, because its strength allows it to bend without breaking when printed very thin. With a minimum wall thickness of .7 mm, it is possible to make working springs and almost thread-like connections. For a bikini, the nylon is beautifully functional because it is waterproof and remarkably comfortable when wet."

Worlds biggest pinball machine is a skatepark!

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Vitra: Tip Ton Chair

Tweet Stop-frame animated film made to promote Vitra's Tip Ton chair, designed by Barber Osgerby.

Thanks to @la for the tip!

Mind your step

Tweet Mind your step is a street illusion in Stockholm at Sergels torg created by Erik Johansson.

Take a live phygital tour at MAS museum

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Barcodas - iOS barcode music generator

Tweet I just used this on a bottle of Mariestads Export (Beer). Sweet music to my ears!

« GLORY WALLS » BY EMMANUELLE

Tweet To mark the release of their debut EP entitled "Triolet", the collective Emmanuelle launches "Glory Wall. The principle? USB keys containing the EP are embedded in several walls in Paris. Anyone can plug in his computer and recover the entire EP. The "Glory Wall" was inspired by the project launched by Aram Dead drops Bartholl, bringing a more visually via a photo collage around the USB key. The collective Emmanuelle proposes a new way of approaching music. VIA

Reebok – The Promise Keeper

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29 ways to stay creative.

Tweet Via Feedthebrain

Cannes Lions Good work competition: New York

Tweet “New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.

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Leya: Facebook Books

Tweet “Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.

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VIA

Hahn: Super goes in

Tweet At this brewery the brewing process is influenced by all kinds of awesomeness. Accompanied by the Night Rider theme song different kinds of ’super’ are inserted into the beer: “Super goes in, Super Dry taste comes out”. You either find it cheesy or super cool.

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Norte: The Best Excuse Ever

Tweet Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.

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Slovak School Archery Club: Apples

Tweet This simple small budget awareness campaign was done for an archery club. During one day apples were placed on the heads of statues in the most crowded places of Bratislava. These apples provided a direct mental link to archery and invited people to visit the club’s website. Simple and very effective!

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Volkswagen: Online application

Tweet Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volkswagen created an application that would pop-up a business presentation when somebody shows up behind you. Test it here.

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Oil Spill Awareness: Posters

Tweet Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.

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Peugeot: Airbag Print

Tweet A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.

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Dot: 360º video capture for the iPhone 4

Tweet Dot lets your iPhone capture immersive, fully navigable, panoramic video in real-time - and share with friends on your phone, as well as on Facebook and Twitter, or streamed online using our awesome panoramic video web platform and player.

Cool, right?


VIA the Awesome Viktor from Feedthebrain

Nissan LEAF: Gas Powered Everything

Tweet This is the second ad this week for the new Nissan LEAF. The LEAF is a car with zero emission, in this ad a world was created where all our daily appliances are gas powered. Imagine a gas powered alarm clock or hair dryer.

Turkcell: Twitter Campaign

Tweet Turkcell was looking to promote their new smartphones bundled with mobile internet. The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes.

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Planking Craze

Tweet "I believe the reason he did get arrested was because he attempted a plank that had already been done."


Thanks to @Supernormal for the tip.

Fox Crime: Scubs

Tweet Here’s a funny campaign for Fox. To promote their crime-channel, they’ve came up with this crazy idea. They built a few dummies and put it into a bag, tied it with chains, made it “wear” a pair of shoes made of cement, and threw it overboard from a small boat. Crime scenes were popular diving areas, so that reactions from the media and divers wouldn’t take very long to come along.