Memory Card Testing: Overkill Edition

"We could explain the precise conditions these cards will survive-- but we figured it'd be much more fun to show you in the form of an elaborate and terrifying race course. Hooray for Samsung memory cards!" - Samsung Youtube

Duck Sauce - Barbra Streisand

Duck Sauce, the eminent producer duo comprised of A-Trak and Armand Van Helden, are primed to drop their second official single, “Barbra Streisand” on October 12th. If 3 million YouTube views of last year’s debut “aNYway” are any indicator, the official release of “Barbra Streisand” will be met with rabid anticipation as fan-recorded bootlegs have fueled blog excitement all summer.


FOTB 2010 Titles – Magnetic Properties

This year's titles for FOTB were created by Nando Costa through the use of macro motion pictures and materials with magnetic properties. The choice of materials was driven by the desire to graphically represent the concepts of attraction and repulsion. The idea that graphic artists of all sorts attend events such as FOTB because they are inspired and therefore attracted to each other's work, while at the same time often competing in the same fields as peers, which represents the repulsion factor. Music by Darrin Wiener - music.wiener.us & Marcelo Baldin - combustion.ws



What if you combine the interactive commands technique like Subservient Chicken with a YouTube takeover like The Expandables? You get a brilliantly simpel and fun campaign for Tipp Ex. Write something now click here


Awesome Foam Printer

Huge amounts of letters made of foam flying above our heads at IFA Berlin. How they're made? A foam printer...I want one.

Awesome iPad Light Painting - Must see!

This film “Making Future Magic” explores the ludic and technical used to move objects and typographical forms in 3D. The whole light-painting is made thanks to iPad and a EOS 5D Mark II. By the agency Dentsu London. This is just awesome, must to try this at home.


Samsung Viral - Use your influence

Google Instant with Bob Dylan

Search as fast as Bob Dylan sings with Google Instant. Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

Zeroing Animation

A superb video experimental entitled “Zeroing”, directed by motion-designer Andrey Nepomnyaschev. Takt Studio made the sound-design.

Pop-up Book by Benjamin Lacombe

IKEA releases 100 cats into its UK store for advert

A look behind the experiment of IKEA UK's release of 100 house cats into its Wembley store in the UK:


Kilian Martin: A Skate Escalation

I'm thinking ballet on wheels. But then again, what do I know, I can't even skate. Directed/Filmed/Edited: http://www.BrettNovak.com. Music is from Patrick Watson and the song is called "Tracy's Waters".

A Taste of The Toast

The song is "Polyoctopus One Less Thing" by the band The Central Standards. Cool video and bike tricks! I want a bike like that. Anybody who knows the name of the brand? I'd go for white and pink bicycle tires. Or maybe orange and gray... That be Awesome!


How to start a Fire with Ikea-Stuff

FLAMMA from Helmut on Vimeo.

The artist Helmut Smit makes a fire from an Ikea rope, hanger, wine rack, egg cup, napkins, and floral embellishments. This project called the FLAMMA (A Basic Need) "FLAMMA harks back to one of humanity’s basic needs: making fire. I thought it would be interesting to go into IKEA as if I was a primitive human being and make fire using products found there. The project also fits the back-to-basics image of IKEA and the Swedish lifestyle. IKEA does not, however, sell lighters or matches."

"LAKAIROMANIA" Skate in Fire

This is a part of a yearly project called "Skate and Create," four different skateboarding companies get nine days in a warehouse to shoot a 3-5 minute video. The final videos are judged and the winning team gets a cover of the Transworld Skateboarding magazine and a reserved spot in next years competition. Lakai Skate and Create 2010.
Dir: Ty Evans
Ex Produced: Spike Jonze
DP: Marc Ritzema
Artist: Ima Robot "Ruthless"
Format: RED MX, 5D and 7D

Here's an other cool "Skate in Fire" video: Burn Ignite - Ride : feat Steve Berra. (thanks to Brendon Killen)


Mesmerizing! Giant Bubbles Popping


Augmented City 3D

Hope you saved your 3D-galsses (Red and green). Welcome to Augmented (Hyper) Reality! The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us. Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality; instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from 'reality'. The spatial organisation of data has important implications for architecture, as we re-evaluate the city as an immersive human-computer interface.


Lovely Bloodflow

The 200 yard Gong Shot

Challenge #1: Could David Howell, Paul McGinley, Marcel Siem or Rhys Davies skim a ball 200 yards across a lake and hit a 9 inch gong?


Augmented Reality Olympus PEN E-PL1 3D Demo

Visit www.getolympus.com/PEN3d to see how simple and innovative this new hybrid camera really is by virtually test-driving it. Your webcam acts as the cameras lens. As you hold the camera card in front of a webcam and visit the augmented reality site, a dynamic 3D online product experience is launched where you can see yourself, interact with the camera and simulate product features. You can take pictures, shoot video, try the flash, utilize Live Guide, remove the lens and even use a variety of in-camera Art Filters with the virtual PEN, all while manipulating the 3D camera marker in your hands.