Colgate Detal Floss

Y&R Brazil recently came up with a rather interesting interpretation of the common first-world problems: food stuck in teeth. Created to advertise Colgate’s dental floss. I think this is ingenious. Take some time to appreciate the following images.


DUMB WAYS TO DIE - case study

You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

Breaking Bad: Fantasy TV Tipping Experience

Check out ‘Betting Bad’ a Fantasy TV Tipping Experience for the final season of Breaking Bad. A highly anticipated finale awaits the millions of fans around the world wondering what that final twist will be! Well, if you’re like me, and you like to think you know what’s going to happen, then this Fantasy TV Tipping Experience is going to blow your mind!

BlinkDrink iPhone App: Music Activated Drinks

Yes, someone finally did it. An iPhone App that lights up your drink at a bar to the music that’s playing in the venue… Annoying Huh? Because I know a whole bunch of you have had this exact same idea, even I have, so it’s always annoying when you see your idea done…


Avicii breaks glass on Twitter

In an old nuclear reactor at the Royal Institute of Technology in Stockholm stands a steel framed cube. Behind a black, opaque glass pane on the front of the cube hides the cover art of the brand new Avicii album, True. Inside and around the cube are massive speakers that pump out the bassline of Avicii's new track You Make Me. It is now your mission to raise the volume and smash the glass to reveal the cover art. All you have to do is to tweet a revealing fact about yourself, using the hashtag #TrueReveal. Your tweet will be projected onto the black glass pane as it pumps up the volume on the speakers, a small but significant bit. With the number of tweets new layers of the track will be unlocked and the volume will be raised, until the track You Make Me is played in whole and the glass pane shatters from the bass pressure. Will your tweet be the one to reveal the cover art of Avicii's new album? Try here: http://www.thetruereveal.com