20th Century Fox: Star Wars Lightsaber

In order to promote the new Blu-ray disc of the Star Wars series, the BT-Tower in London went through a remarkable transformation. The tower was changed into a giant lightsaber and could be viewed from around London.
May the force be with you..


Trygga Händer - en tävling från Posten (In Swedish only)

(In Swedish only, sorry)

Real-time face swapping technique

This is an technical demo for real-time face swapping technique.Using a code mashup of Jason Saragih's facetracker and Kevin Atkinson's image clone code Barcelona-based programmer Arturo Castro shows us the first steps toward easy video chat face masking that is far more convincing than you might think. In just one quick session Castro puts on the faces of Paris Hilton, Fidel Castro, Steve Jobs, Vladimir Lenin, Marilyn Monroe, Andy Warhol, Mao Tse-tung, Brad Pitt, Michael Jackson, Salvador Dali and of course President Barack Obama.

Wanted in Oslo - David Hasslehoff

Are you worth the Hassle? Check out ours and mr Hasslehoff's latest adventure - an online commercial from Oslo, Norway! You can star in it yourself.... Check it out here: http://wantedinoslo.no

Siemens: Mixer

Creative outdoor advertisement created for the Siemens Mixer. Tagline that goes along is: “Attention! Stirs with up to 5600 rmp. The new Siemens MQ 9550”.

Leo Burnett: Creative calendar

Click for high res.

The Refund Boutique

2011 D&AD - Yellow Pencil
2011 New Creatives - Best Of
VIA Viktor


Carlsberg: Bikers at the movies

You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg.


Paddy Power World’s Largest AD

Gambling agency Paddy Power has set a new record for outdoor advertising, building a 270 foot (82 metres) long sign on the hill overlooking Cheltenham Race Course. Locals believe that the sign on Cleeve Hill in Gloucestershire has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Hollywood, Los Angeles.

The sign is 270 feet long (82 metres), 50 feet high (15 metres), almost 100 tones in total, designed and built by 60 people over three years. The sign is longer than the world’s largest free-standing billboard in Manila, Philippines (160ft), taller and bigger than the Hollywood sign (45ft by 200ft), and longer than the famous Cerne Abbas Giant in Dorset (180ft).


Try The McGurk Effect

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can't help but integrate visual speech into what we 'hear'.


Volkswagen BlueMotion Roulette

Norwegian agency Try came up with a novel way to communicate the VW Golf Bluemotion's low fuel consumption: it turned a car journey into a game of roulette.

In a promotion for the brand, it sent a Golf Bluemotion on a journey up Norway's route E6, the country's main highway linking Oslo with the North. Online, it turned the road into a 'roulette board' using Google Maps and Streetview, and invited participants to guess where the car would run out of fuel in order to win it. They only got one guess, so in order to guess correctly, they had to find out more about the car - which eventually ran out of fuel after 1,570 km.


Alis: Skate Attack

Many skaters don’t like politics, that’s a fact. However, they can be important for them and their desires. To bring politics more in to attention with skaters, a skate store manager came up with a smart idea. In the midst of the election, he changed the election posters of the candidates running.


Warner Bros: Contagion Billboard

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’. Pretty awesome...


Contagion : How a Virus Changes the World

Rail Safety - Horsepower

Some things are worth waiting for. That’s the slogan for this impressive video, which is made by the government of Australia. This commercial is made to make people aware to watch out when they’re crossing train rails.

Absolut: Fashion

Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

Guggenheim Museum: Say something nice

For its new exhibition Stillspotting NYC, the Guggenheim Museum placed a wooden lectern with a megaphone holster and an attached sign: Say Something Nice. The idea came from Improv Everywhere, the organization that made flashmobs famous.

Cadillac: Ripped

The new Cadillac is so irresistible people tear out the picture out of a magazine immediately. Or was it already torn out in the first place? A great way to attract attention without even showing an image of the car. Is this brilliant...or not so brilliant?

Manchester United: USA Tour

Manchester United Created this video for their American Tour. The video shows in stop motion how the American flag is recreated with Manchester United shirts.

The video reminds us of a Japanese campaign for the apparel maker Onward Kashiyama which was even more impressive!

Ariel: Fashion Shoot

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up. Love it. I'd say this is the first cool thing I'v seen from Arial. Cudos to Saatchi & Saatchi, Stockholm.


SWIPE for Million Trees NYC


"Make Million Trees NYC attract a younger audience between the age of 20-30 while still appeal to other demographics."
Johan Gerdin, Jonas Åhlén, Fredrika Stern — Berghs School of Communication / Stockholm University