Gambling agency Paddy Power has set a new record for outdoor advertising, building a 270 foot (82 metres) long sign on the hill overlooking Cheltenham Race Course. Locals believe that the sign on Cleeve Hill in Gloucestershire has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Hollywood, Los Angeles.
The sign is 270 feet long (82 metres), 50 feet high (15 metres), almost 100 tones in total, designed and built by 60 people over three years. The sign is longer than the world’s largest free-standing billboard in Manila, Philippines (160ft), taller and bigger than the Hollywood sign (45ft by 200ft), and longer than the famous Cerne Abbas Giant in Dorset (180ft).
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