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Having noticed that many people still sleep with a light on even as adults, the creators of the world's original Online Alarm Clock website thought it would be informative to research the subject of just how many people suffer from a fear of darkness.
Achluophobia and Nyctophobia are two scientific terms used to describe phobias involving a fear of darkness or, respectively, a fear of the night. In its research, Online Clock sought to pinpoint just how many people actually suffer from such phobias. The next step in their research involved trying to determine if there are any justifiable reasons for such fears such as night threats from our early predators resulting in an instinctive fear of darkness being ingrained in human beings or whether current crime statistics show that we all in fact have a legitimate reason to be a little afraid of the dark.
Finally, Onlineclock.net offers a ray of hope by suggesting ways that people suffering from such fears can get help.
About OnlineClock.net
OnlineClock.net was the world's first website designed to be an Internet-based alarm clock and boasts a user base of around 4 million visits each month.
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Ad Agency : CHI & Partners, London
Creative Directors: Jonathan Burley, Rick Brim
Art Director: Jay Phillips
Copywriter: Neil Clarke
Planners: Anthony Cox, Oli Egan
Agency Producer: Caroline Angell
Account Handlers: Christian Hinchcliffe, Ryan Colet
Media Agency: Starcom
Media Planner: Erica Chen
Director: Romain Gavras
Production Company: Somesuch&co
Production Company Executive Producer: Tim Nash
Director of Photography: Benoit Debie
Visual Effects: MPC
Visual Effects Producer: Ian Luxford
Visual Effects Supervisor: Rob Walker
Grade: Aline Sinquin
Audio Postproduction: Sam Ashwell @ 750mph
Editor: Jono Griffith @ Hagon
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