Samsung: Optical Illusions

Tweet Telephone manufacturer Samsung presents their “10 optical illusions in 2 minutes” viral to promote the new Samsung Soul. Soul stands for ‘The Spirit Of Ultra’ and is the crown to the Ultra 3 Edition series. The Soul is a super-slim slide phone with dual-screen touch-sensitive controls, a 5 megapixel camera with autofocus, 3G video calling, MP3 player, FM radio and plenty of memory. (Source: Let’s Go Digital)

Chevrolet Aveo: Transformers

Tweet About 4 years ago RSCG London and Spy Films created the Transformer commercial for the Citroën C4 (Source: Visit4info). Now Strawberry Frog Amsterdam made a spoof of this commercial for the Chevrolet Aveo. The video, directed by Lieven van Baelen of Czar scores very well with 300.000 views in just one week. (Source: viralblog.com, DropKick MonKey)

DONT VOTE but Declare Yourself

Tweet A good example of reverse psychology in advertising. It's chock full of celebrities so it's semi-entertaining. WARNING: DON'T VOTE (Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman, Jessica Alba etc etc etc) Source: Adland

Environmental Defense Fund - Polar Bears

Tweet This is so good it gives you the chills. Public service announcement (PSAs) designed to urge Americans to take advantage of mass transit, carpooling and biking to combat global warming.



Commercial Credits:
Client: Environmental Defense Fund
Agency: Ogilvy, New York
Vice-Chairman, Creative: Chris Wall
Group Creative Director: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Production Company: Biscuit Filmworks
Director: Tim Godsall
Musical Artist: Stars of the Lid

Mentos Gum guerilla in Berlin

Tweet Ok, dont know who was first but this isn't nearly as good as Environmental Defense Fund's polar bears. And isn't the logo a bit small?


Tags: Mentos, Gum, platsic bag, city, video, Bola de Ar, installation

Interactive card trick

Tweet This was the first interactive video on YouTube. It's got 7 million views since June this year (2008). Although the trick sucks we still like annotations)

Gun Camera adds graffiti to other people's photos

Tweet This is the Image Fulgurator, half guerrilla-art stunt and half homemade-gadget awesomeness. Berlin based artist Julius von Bismarck uses his oddly named camera-mod to project images onto street furniture where they appear in the photos of strangers, but remain invisible to their eyes. (source: Disinfo.com)

Cadbury Creme Egg's gone loco

Tweet A Cadbury Creme Egg is a brand of chocolate manufactured inside-and-out to look like an egg. The "egg" has a milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and white of an egg. Creme Eggs are the best selling confectionery item between New Year's Day and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million. (source: wikipedia.org)


Campaign Here today, goo tomorrow, Client: CadburysCremeEgg, Agency: CMW Interactive. www.cremeegg.com

Chanelle Hayes Sex Tape

Tweet Chanelle Hayes is about to launch a new reality TV show on VH1 and her debut single and someone has only gone and leaked a sex tape featuring her to youtube! What are the odds? And thats not all, shes with a puppet on the tape! This viral is for Fur TV, a program on MTV that peeps into the lives of three dirty rotten puppets, Mervin, Lapeno and Fat Ed. Watch in awe as they indulge in beer drinking, puppet porn and dodgy money-making schemes. Mtv.co.uk/furtv

Did you call CSI or the Royal Cleaning Service? Centraal Beheer

Tweet Centraal Beheer is famous for its campaign of TV commercials that has lasted for over fifteen years now. These are short humoristic spots, generally without dialogue, in which something goes horrendously wrong, followed by the catchphrase "Even Apeldoorn bellen" ("Let's call Apeldoorn"). This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh", and it is for this reason that the company is generally referred to as "Apeldoorn" rather than its proper name. On the international versions of the commercials, the catchphrase is simply "Just call us".

Paranoia Noir

Tweet Hugo Menduiña, from Agosto productions, signs this advert for Mercedes where obsession disguises itself as paranoia.
Using just one day for the shooting, the director has managed to build a true film noir story with a wise use of the codes that define this genre.

The Comma

Tweet
Client: Brazilian Press Association (ABI)
Agency: Africa Sao Paulo, Brazil
Title: The Comma
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Art Director: Bruno Brasil
Creative Directors: Nizan Guanaes, Sergio Gordilho,
Fabio Seidl, Bruno Brasil
Production/Agency: Francisco Oliveira
Production Company: Visorama
Director: Jose Bessa