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For the making of the viral video “Gmail Art” from Google Russia the following materials where required: 162 meters of gray tape, 45 lego pieces, 32 sticks of plasticine, 18 brushes, 18 square meters of batten, 12 cans of spray paint, 10 liters of white paint, 4 reams of paper, 2 kilograms of millet porridge, 1 printer, 1 hair dryer, 1 mop and 1 saw. Saatchi Moscow created and produced the video to persuade more Russians to use Gmail.
10.08.2008
Viral TomTom Spoof Solves LOST TV series
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Created by a student in a video project for school. It would be a great viral commercial for TomTom. This shows how easy brands actually could score viral success, if they would be using viral videos more often in this new digital marketing era, were blogs, forums, social networks and video portals rule the online world. (source: viralblog.com)
This is Tomtoms actuall viral. Explanation and cheatcode of the new TomTom GO 720 mapshare feature. Try stay to the end of the film, thats where it all goes down!
This is Tomtoms actuall viral. Explanation and cheatcode of the new TomTom GO 720 mapshare feature. Try stay to the end of the film, thats where it all goes down!
10.07.2008
Dunkelziffer: Tentacle
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German advertising agency Red Rabbit created this creepy commercial for Dunkelziffer e.V., a group in Germany that helps sexually abused children. (source: viralblog.com)
Erbert and Gerbert’s Candle Cannon
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American submarine sandwiches chain Erbert and Gerbert’s, who previously scored with the Human Flipbook viral, celebrates its 20th birthday! To celebrate this 20 year anniversary the company built the Candle Cannon, allegedly the world’s largest air vortex cannon to blow the birthday candles from a distance of 50 meters. (source: viralblog.com)
Trapped in an Elevator for 41 Hours
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A time-lapse video of a man trapped in an elevator for 41 hours has become something of an Internet sensation after surveillance camera footage emerged after nearly a decade. “After a certain period of time I knew that I was in pretty big trouble because it was the weekend,” Nicholas White said Monday on ABC-TV’s “Good Morning America“. The video of his Oct. 15, 1999, ordeal in an elevator in New York’s McGraw-Hill building was posted online to accompany an article in the April 21 edition of The New Yorker. Nick Paumgarten, known for his articles about elevators, reduced the 41 hour film to a few minutes. The video can be seen on the magazine’s Web site and has been viewed more than 3.8 million times on YouTube and 1.47 million times on Break. Several news sites and blogs like ABC News, BoingBoing, Gawker, NY Post, Gizmodo and The Huffington Post reported about the unfortunate New Yorker. (Source: SFGate, Volkskrant, viralblog.com)
Zurich Chamber Orchestra: Rollercoaster
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Euro RSCG transformed sheet music into a roller coaster to promote the Zurich Chamber Orchestra. (source: viralblog.com)
10.06.2008
Ronaldinho: Touch of Gold
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Ronaldo de Assis Moreira (born March 21, 1980 in Porto Alegre), commonly known as Ronaldinho or Ronaldinho Gaúcho, is a Brazilian footballer who plays for Italian Serie A club A.C. Milan and the Brazil national team. Check out this handheld footage of Ronaldinho when he first gets the gold Legend. Over 25 million views on youtube!
A Starburst Moment in Sharing: Ernie Commercial
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Kleptomaniac Ernie just can't help himself. Starburst, the shareable candy, now turns the spotlight on a new age of sharing.
Loctite Super Bonder: Worth Every Penny
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DM9DDB, from Brazil, created this guerilla ad for Locite Super Bonder, a Brazilian glue company. They spend 400 coins on the streetvertising which lasted two weeks. (Source: Ads of the World)
Lastminute.com: Unexpected performance
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Internet travel agency Lastminute.com borrows The American Improv Everywhere group idea and performs a spontanious musical at Stansted Airport (London) with 7 hidden cameras, 14 undercover actors and a very surprised audience. Viral marketing agency Rubber Republic created the viral to promote Lastminute.com’s 50% discount on theatre tickets. (Source: Brand Republic)
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