New Zealand Book Council: Go Home

Tweet Go home, read a book. Shown at end of movies in theaters. Ad from the New Zealand Book Council. (Source: http://osocio.org)

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Agency: Colenso BBDO, Auckland

Think About It - Abortion

Tweet Brazilian advertising has an enviable tradition of creativity, directness and communicative efficiency. It's nice to see it live on in the viral age. The huge gap between high principles and down-to-earth personal emotions is vividly illustrated in three easy steps. It really does takes some thinking. Brilliant, wethinks.

Watch your own heart attack

Tweet This might actually save some lives. This two minute film lets you experience what it's like to have a heart attack first hand. Take the time to watch it then you'll be prepared if and when it happens for real. (source: http://osocio.org/)

Global Warming. If we give up, they will give up too.

Tweet Pretty decent CGI on top of a somewhat unimaginative concept. But, Its time for a change, it's not too late. Global Warming. If we give up, they will give up too.



Agency: McCann Lisboa

Microsoft Surface Parody

Tweet It's almost too easy to make fun of Microsoft. And there is always a Mac-toting terrorist ready and willing to do the honors. Here, MS' vision of a future in which stationary computers are even more like unwieldy Victorian furniture has been given an all-new voice-over. Of course, it's attracted more views than the original.

Social Media in Plain English

Tweet Or, more like plain vanilla, we say. The problem with metaphors is that they are too easy to fall in love with and too difficult to dump. This film explains the mechanisms behind social media (like YouTube) with a high degree of educational ambition, but falls somewhat short by failing to back out of the metaphor and into reality in time. Pretty reasonable try, though.

I Met The Walrus

Tweet "In 1969, a 14-year-old Beatle fanatic named Jerry Levitan, armed with a reel-to-reel tape deck, snuck into John Lennon's hotel room in Toronto and convinced John to do an interview about peace. 38 years later, Jerry has produced a film about it. Using the original interview recording as the soundtrack, director Josh Raskin has woven a visual narrative which tenderly romances Lennon's every word in a cascading flood of multipronged animation. Raskin marries the terrifyingly genius pen work of James Braithwaite with masterful digital illustration by Alex Kurina, resulting in a spell-binding vessel for Lennon's boundless wit, and timeless message."

Buenos Aires Independent Film Festival: Bon Jovis

Tweet We don’t know a thing about the Buenos Aires Independent Film Festival, we just love their ads. And we’re not alone, they’ve won Cannes Lions for them. We sincerely hope that the event itself lives up to the promise. Which might be a tall order, since the ads are consistently brilliant.
This one exploits the fact that there’s something instrinsically funny about serious clowns. We also find the concept of being intensly emotional to a Bon Jovi song screamingly funny. But maybe that’s just us. All in all, great stuff.



Client: Buenos Aires Independent Film Festival. Agency: la comunidad, Buenos Aires. Production Company: Argentinacine.

Bring - Morning Routine

Tweet Commercial for Norwegian post Bring. At the end of the spot it says "New ways gives new possibilities".
Agency: McCann Oslo

Cadbury Angel and Clown Stunt

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The Cadbury Brunch Bar ad was developed at Publicis Mojo Melbourne by executive creative director Darren Spiller, creative director/art director/copywriter Leon Wilson, art director/copywriter Lea Egan, copywriter Josh Robbins, agency producers Tuesday Picken and Corey Esse.
Filming was shot by Nice Trees (Ben Saunders & Germain McMicking) via The Directors Group with executive producer Craig Griffin.

Honda CRV Commercial. All in 1 shot...not

Tweet Honda Australia is promoting the all-new, third generation Honda CRV 4WD vehicle with “Dress For It”, a TV ad/viral featuring a man peeling off layers of clothing in the streets of Melbourne. All done in 1 take and some cool effects. You may not notice at first. Set to the track “ Le Disko” by the LA-based electronica/indie/rock band, Shiny Toy Guns, the story highlights the fact that we all have different sides to our character, just like the Honda CRV 4WD vehicle.

The real art to the production was making it seamless, the changes of clothing is also remarkable. In order to achieve this, the production team spent several weeks testing the wardrobe and employed a seamstress who used a combination of press-studs, Velcro and elastic to facilitate the quick changes. Because the hero can’t physically wear four layers of clothing at one time, the shoot had to be split into two parts. It was Animal Logic’s brief to seamlessly composite the transition between two separate takes to make four wardrobe changes look like they took place in one take. (source: theinspirationroom.com)

The death of old media

Tweet So you think you can make it in the Information age by just shooting a TV-spot, making an AD and a banner?