6.04.2009
Iams: Frisbee
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A targeted ambient idea to drive brand awareness and bring to life the benefit of lams dog foods: For healthy and "strong dogs". Plastic dog frisbees were created to look just like 10kg weights, then distributed for free in popular dog exercising areas of local parks.
TERRY RODGERS – DIMENSIONS OF AMBIGUITY BOOK
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On May 17 the exhibition of US realist painter TERRY RODGERS begins at the Scheringa Museum, Spanbroek, the Netherlands. At the same time TORCH Books is pleased to announce the release of "Dimensions of Ambiguity" a new comprehensive full-color catalogue of new works by RODGERS who is emerging as one of the most challenging visual artists working today. This is one book that I'd want. If you still havent seen his art check it out today.
More information and paintings: www.terryrodgers.com
On May 17 the exhibition of US realist painter TERRY RODGERS begins at the Scheringa Museum, Spanbroek, the Netherlands. At the same time TORCH Books is pleased to announce the release of "Dimensions of Ambiguity" a new comprehensive full-color catalogue of new works by RODGERS who is emerging as one of the most challenging visual artists working today. This is one book that I'd want. If you still havent seen his art check it out today.
More information and paintings: www.terryrodgers.com
KRIS MOYES – LACOSTE RED VIDEO
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Lacoste launches its new Lacoste Red! collection online and revamps its style with the help of Kris Moyes and Yuksek!
The dark side of the viral effect - Susan Boyle
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By now, you might be one of the 65 million people who've watched the youtube clip of Susan Boyle—the 47-yr-old Scot who never had a French kiss—sing "I Dreamed a Dream" on Britain's Got Talent. The cameras course over the crowd. People in the audience who had previously rolled their eyes now grab their mouths. People who had laughed now gawk with disbelief. My God, they think - and we the youtube viewers rhythmically intone - talent can come from something ugly.
But with sudden fame comes something more. Is the pressure getting to Susan? She has apparently been involved in a second f*** word tantrum - this time at police. Boyle stormed off in tears as her entourage and police quickly followed. No arrests were made. Boyle went back to her room after the incident. Her rep tells London's The Times that the incident was caused by a nosy and persistent reporter. But another incident had her spewing the F-bomb at a TV screen in the bar of the same hotel while watching Morgan praise her 12-year-old competition on the show.
"From what I hear," Morgan said on CBS' "The Early Show" of the incident, "she's been in tears the last two days. She even threatened to leave the show yesterday at one stage because of the sheer amount of pressure on her. He adds: "The hotel she's in is crawling in tourists, crawling in the media.
There is also something disturbing about the collective rejection-embrace-elevation of Susan Boyle. There is the element of self-congratulation in the viral spread of this link around the Web, the idea that we, the secondary viewers, the judges of those who are judging, are far more evolved. There is the clip itself, suspiciously ready-made for online consumption: A 7-minute movie, slick and pithy in its perfect execution of the underdog narrative. (That something like "Rocky" took two hours to tell now seems antediluvian.) There is the classic David vs. Goliath subplot, the primal satisfaction of seeing the bully (Cowell) slain by such a seemingly inferior force.
Susan on sudden fame: "I won't be lonely anymore".
This reminds me of the fact that people feel the most alone when in a group with people they don't know...
All information in this post where taken from these Source's: ChicagoTribune, PsychologyToday, LaTimes, NYPost
But with sudden fame comes something more. Is the pressure getting to Susan? She has apparently been involved in a second f*** word tantrum - this time at police. Boyle stormed off in tears as her entourage and police quickly followed. No arrests were made. Boyle went back to her room after the incident. Her rep tells London's The Times that the incident was caused by a nosy and persistent reporter. But another incident had her spewing the F-bomb at a TV screen in the bar of the same hotel while watching Morgan praise her 12-year-old competition on the show.
"From what I hear," Morgan said on CBS' "The Early Show" of the incident, "she's been in tears the last two days. She even threatened to leave the show yesterday at one stage because of the sheer amount of pressure on her. He adds: "The hotel she's in is crawling in tourists, crawling in the media.
There is also something disturbing about the collective rejection-embrace-elevation of Susan Boyle. There is the element of self-congratulation in the viral spread of this link around the Web, the idea that we, the secondary viewers, the judges of those who are judging, are far more evolved. There is the clip itself, suspiciously ready-made for online consumption: A 7-minute movie, slick and pithy in its perfect execution of the underdog narrative. (That something like "Rocky" took two hours to tell now seems antediluvian.) There is the classic David vs. Goliath subplot, the primal satisfaction of seeing the bully (Cowell) slain by such a seemingly inferior force.
Susan on sudden fame: "I won't be lonely anymore".
This reminds me of the fact that people feel the most alone when in a group with people they don't know...
All information in this post where taken from these Source's: ChicagoTribune, PsychologyToday, LaTimes, NYPost
6.03.2009
IQ "Rus" - How are your drinking habits?
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I have to admit that up here in the vodka belt (Sweden), where excessive drinking is the easiest, and often only way to meet new people, we tend to drink alot. I dont know the exact numbers but we drink more than 10 liters of alcohol per person each year. And this number is growing.
This is a Swedish commercial from IQ. The purpose of IQ's activities is to promote a smarter approach to alcohol - create a change in attitude and behavior in society that result in reduced alcohol consumption and thereby reduce alcohol harm. The Ad ends with the words "Var rädd om dig", translated "Take care".
This is a Swedish commercial from IQ. The purpose of IQ's activities is to promote a smarter approach to alcohol - create a change in attitude and behavior in society that result in reduced alcohol consumption and thereby reduce alcohol harm. The Ad ends with the words "Var rädd om dig", translated "Take care".
General Motors Reinvention
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Tip of the day: Purchase Rolex Watches at 90% off! Click here.
General Motors has launched an advertising campaign to ensure that the public continue their loyalty for their brands, despite news about filing for bankruptcy protection. GM brands likely to stay are Chevrolet, Cadillac, Buick, and GMC. The Pontiac will be phased out by the end of 2010. The Hummer, Saturn, and Saab (Sweden) brands are being sold. That leaves GM Daewoo (Korea), Opel (Germany), Vauxhall (UK), Holden (Australia), and Wuling (China).
VIA
VIA
6.02.2009
Oasis - Two girls one duck!
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Bizarre, strange and very weird... Drink brand Oasis has unleashed a giant water-hating rubber duck onto the streets of Japan in a bid to engage with its target audience of twentysomethings. RubberDuckZilla is the central character in the brand’s latest integrated ad campaign, which aims to promote people’s freedom to choose what they drink.
The campaign is the latest in the brand’s ‘For people who don’t like water’ series, which launched three years ago. It will include online, TV, press and outdoor advertising. Catherine Sleight, marketing director for Coca-Cola Great Britain, which owns the Oasis brand, said, “The multi-channel approach of the campaign, comprising digital, outdoor and targeted media partnerships, has been designed to drive standout for Oasis in this competitive segment.” Campaign creative is by Mother, with media planning/buying by Vizeum.
The campaign is the latest in the brand’s ‘For people who don’t like water’ series, which launched three years ago. It will include online, TV, press and outdoor advertising. Catherine Sleight, marketing director for Coca-Cola Great Britain, which owns the Oasis brand, said, “The multi-channel approach of the campaign, comprising digital, outdoor and targeted media partnerships, has been designed to drive standout for Oasis in this competitive segment.” Campaign creative is by Mother, with media planning/buying by Vizeum.
Skittles Commercial - Jesse Jacobs Mindbender
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TV commercial director Jesse Jacobs has conceived, designed and directed MINDBENDER, a new comedy and effects spec commercial for Mars candy brand Skittles. Jacobs, an award-winning designer, brought a plethora of industry talent to bear on this showcase spot, including Hollywood visual effects company Eden FX; editorial house Edit 89 in New York, and to serve as co-creative director/co-copywriter, Brian Nash, former creative director at Draft FCB in Chicago and currently a creative director at Maddock Douglas in Elmhurst, Illinois.
MINDBENDER opens in a rundown Hollywood pool hall as a poker-faced pool player ends a game of 8-ball by guiding the game ball into the corner pocket with a geometrically impossible shot. "Hey, you're that telekinetic guy". This Ad just won Silver at Worldfest.
MINDBENDER opens in a rundown Hollywood pool hall as a poker-faced pool player ends a game of 8-ball by guiding the game ball into the corner pocket with a geometrically impossible shot. "Hey, you're that telekinetic guy". This Ad just won Silver at Worldfest.
Gloucestershire Cheese Rolling 2009
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Gloucestershire Cheese Rolling 2009 video highlights (!). Every year daring competitors throw themselves down a death-defyingly steep hill in Gloucestershire, England, in a bid to win a coveted Double Gloucester cheese, and this year's event was no different - with a number of competitors incurring injuries. Local cheese rolling legend Chris Anderson won 2 of the 5 races on the day, and can be seen in the video sporting his usual bright green top and flying past the camera.
6.01.2009
"I'll get You" Classixx feat. Jeppe/ Kitsuné x The Cobrasnake EP
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Exclusive video directed by Mark "The Cobrasnake" Hunter. When the most famous photoblog in the world meets the nicest music label on Earth, you get a wonderful association presenting the finest of the new American scene. Please, welcome Kitsuné x The Cobrasnake! Out on digital Worldwide 06-01-2009!
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