10.12.2009
10.09.2009
Video ads in the newspaper – Harry Potter here we come!
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The U.S. company Americhip has developed a solution that allows advertisers to pay the newspaper's traditional print ads to commercials. The magazine Entertainment Weekly will be the first to try the solution when CBS runs advertising in their edition on 18 September.
Technically speaking, it is about a 2.7 millimeter thin screen with resolution 320x240 pixels, which is coupled to a memory that will accommodate up to 40 minutes of video material.
We have previously written about a similar solution when the American magazine Esquire last year, ran the video on its cover. Here you see a taste of what it will look like in Entertainment Weekly. Ok, so its not like in Harry Potter, but in a future near you...?
Technically speaking, it is about a 2.7 millimeter thin screen with resolution 320x240 pixels, which is coupled to a memory that will accommodate up to 40 minutes of video material.
We have previously written about a similar solution when the American magazine Esquire last year, ran the video on its cover. Here you see a taste of what it will look like in Entertainment Weekly. Ok, so its not like in Harry Potter, but in a future near you...?
10.08.2009
10.07.2009
Volkswagen – The Fun Theory
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A campaign trying to make people happier as happy people is more disposed to change things for the better. "Pianotrappan – take the stairs" and "The worlds deepest dustbin".
10.06.2009
Not all kids want the same thing for Christmas
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As we speak I'm working on a campaign agianst homelessness. When doing research I found these gems. Sorry for bad image quality.
This is a touching advertisement campaign from Covenant House, a child welfare agency, to create awareness about the plight of homeless children. Of course, the ad can squeeze everyone who will come across the advertisement. The advertisement depicts homeless children while covering it with a poster showing average American children with their comfortable and luxurious life.
Though the copy of the ad is in full conformity of the illustration but the photograph itself is efficient enough to make any one to compare the conditions.
The art direction of the ad is excellent with a very good example of photography. The brilliantly written copy of the ad reads as ‘not all kids want same thing for Christmas’. The advertisement campaign has been credited to Taxi, Canada.
This is a touching advertisement campaign from Covenant House, a child welfare agency, to create awareness about the plight of homeless children. Of course, the ad can squeeze everyone who will come across the advertisement. The advertisement depicts homeless children while covering it with a poster showing average American children with their comfortable and luxurious life.
Though the copy of the ad is in full conformity of the illustration but the photograph itself is efficient enough to make any one to compare the conditions.
The art direction of the ad is excellent with a very good example of photography. The brilliantly written copy of the ad reads as ‘not all kids want same thing for Christmas’. The advertisement campaign has been credited to Taxi, Canada.
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