12.10.2009

Google Chrome - Features



Google Chrome is a web browser that runs web pages and applications with lightning speed. Read more: google.com/chrome

Comment from youtube: "I love that video, I love the interface of the browser and I hate the fact, that google traces every step I do."

Metal on Metal – "BASTARD"



Here is the new clip from the electrogroup "Metal one Metal". Directed by "The Glue Society", it puts 2 players and a grenade in full action. Talk about building a climax! Thanks to Vytenis Škarnulis for the tip.

A Day In The Life Of The Internet

The internet is, like, big. So's this infographic showing just how crazy huge it is, and what 210 billion emails, 3 million Flickr images, 43 million gigabytes (on phones) sent on an average day really means. It hurts.

Geekologie wrote: "This is a graphic depicting what the internet goes through on a typical day. It's pretty freakin' impressive. But it also made me feel pretty insignificant. Then I realized I'm practically the ringleader of this circus (metaphor magic!) and that's when I removed the hose from my exhaust pipe."







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12.09.2009

Coke Zero Facebook App Searches for Your Digital Double



The Coke Zero Facial Profiler app aims to use Facebookto find your digital double. Coca-Cola promotes its Coke Zero brand under the guise of “having Coke’s taste but with zero calories” so finding an identical stranger is an interesting tie-in.

The app is pretty simple. Grant the Coke Zero Facial Profiler app access to your Facebook account via Facebook Connect and it will search for photos you have uploaded of yourself and scan them with its face recognition software. If you don’t have enough photos uploaded or if the photos aren’t right for the software, you can upload a photo from your computer or take a picture from your web cam.



As soon as the app has enough information, you’re added to the database and asked to invite your Facebook friends to join in on the fun too. Once the database is large enough (how large isn’t specified, but it was 22% full as of this writing), Coke Zero will show your doppleganger.

Coke hints that you might be able to have some fun with the information after a match is made, but is playing coy with the details. If you decide you DON’T want your photo in Coke’s database, you can request that it be removed and Coke says it will comply within 48 hours.

Like iPhone apps, Facebook applications are increasingly being used by small and large companies to promote or reinforce a brand. Personally, I like the idea of this app and can’t wait to see who it matches my face with!
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12.08.2009

Dear World: We're Sorry For Ignoring Global Warming




Do you believe the world is going to melt away due to global warming? If you do you'll love this new campaign from Arc Communications for Greenpeace. The campaigne hopes to catch the attention of those attending the 15th annual United Nations Climate Change Conference in Copenhagen. If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign. See more here.

Social Media Addicts Association Meeting




Behind the scenes filming at a Social Media Addicts Association meeting, with members discussing the problems caused by their addiction in graphic detail. Be warned - this is harrowing viewing, not for the faint hearted! StopWritingOnMyWall.com

ICA - Jamie Oliver



Bad boy Jamie Oliver makes a guest apperance in the swedish ICA-commercial. "It's mentally on the set," he twittrade during recording. Jamie Oliver greets Stig with a "whatever!" and "loser". Then he asks "Do you have steps in Sweden?" and use Ulf as a staircase. To top of the arrogance, he calls Stig "Steve from IKEA". Advertising agency is King.
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Whiskey Bottle That Rocks – Ballantine Equalizer



Whiskey brand Ballantine needed visibility behind the bar. The solution: an equalizer on the front of the bottle that gives rulings on music in the bar. Ballantines do not want us just to dance when we drink their spirits, but now we dance to - and with - booze.

It is difficult to escape the black bottle with the luminous blue bars that jump in the equalizer on the front. Equalizer is powered by batteries and the whole label is sound sensitive. It is London-based design company, The Core, which created the bottle that is now being launched in bars in England and also in 35 markets. 20 000 bottles have been produced, plus promotional material t-shirts. Equalizer The bottle will not be sold outside the bars. The bottle is part of the campaign, "Listen to Your Beat".

- The initiative will provide energy to the campaign and engage consumers, argues Ballantines brand manager Peter Moore.
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Car Flipped By Wrecking Ball, Real or Fake?



This video from YouTube, shows a car hit by a large wrecking ball, is fast approaching viral status. The video description claims that a “Dodge minivan that entered a closed construction zone in Manhattan was accidentally hit and flipped over by the wrecking ball as onlookers watch in horror and ran for cover. Driver escaped with minor injuries.”

Everything about the video makes us think this is a fake. A few questions that arise: Why are they using a wrecking ball close to a Manhattan city street? Is there a voice yelling cut? Is there a flipping mechanism underneath the car? Would it be possible to survive from the impact? Why are there no news reports on the incident?

Is this a viral from Dodge? Or is the, “OMG! Car Hit and Flipped By Wrecking-Ball in NYC!” video for real? What’s your take, and why?

The 10 most innovative Viral Video Ads of 2009

"2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from beguiling mini-films, to user-generated advocacy, to YouTube celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators. Regardless of the approach, the key for marketers is a solid understanding of what a brand is, who is the brand’s audience, and what moves them. Strangely enough, this formula sounds like traditional advertising. This year’s Top 10 is certainly a glimpse of how the viral video ad business is evolving, and as marketers, what we can learn from that evolution." – Josh Warner, Feed Company


1. Inspired Bicycles

Advertiser: Inspired Bicycles
Ad Agency: N/A
Why it works: Inspired Bicycles’ team rider Danny MacAskill scales fences in and around Edinburgh, Scotland. The video is as mesmerizing as its hypnotic soundtrack from music group Band of Horses. It’s a solid example of how a brand pursuing a niche market – mountain bike trailblazers – can reach the masses with a brilliant viral video execution.

2. SIGNS

Advertiser: Schweppes
Ad Agency: Publicis Mojo and @RadicalMedia
Why it works: A love story with few words, Signs compels you to watch until its poignant end. It conclusively dispels the myth that viral video executions must be short and gimmicky to grab your attention.

3. Piano Stairs

Advertiser: Volkswagen
Ad Agency: DDB Stockholm
Why it works: “Take the stairs instead of the escalator and feel better” is something we hear but didn’t often see until this sly video from Volkswagen appeared on the Web. It’s part of an inspiring campaign, The Fun Theory, that encourages people to come up with fun ways to “do good.” The video itself did well indeed, imbuing Volkswagen with a fun new ethos and racking up millions of views in the process.

4. BooneOakley.com

Advertiser: Boone Oakley
Ad Agency: Boone Oakley
Why it works: Boone Oakley, an ad agency from Charlotte, North Carolina, uses an interactive YouTube video to tell its story and showcase client work. Audacious and attention-getting, it puts the young company on the short list of ad agencies who get it.

5. Hosting Your Party

Advertiser: Microsoft
Ad Agency: N/A
Why it works: This is the ultimate anti-viral: a video that generates millions of views simply because of how profoundly it misses the mark. Comments have been disabled, but all you have to do is talk to someone you know who’s watched it to know why it was so generously passed around.

6. YouTube HD Camera Trick Challenge

Advertiser: Samsung
Ad Agency: Viral Factory
Why it works: One cunning way to get people talking about and sharing your video is to make them wonder how you shot it in the first place. Samsung went to great lengths to protect the “trick” in the video for their new HD camera phone, which got tech geeks riled up to try solving the puzzle. Geeks happen to be the audience most likely to buy the HD new camera phone, which is why this video makes our Top 10.

7. United Breaks Guitars

Advertiser: Dave Carroll
Ad Agency: N/A
Why it works: A traumatic experience for one flyer becomes a public relations disaster for United Airlines, when musician Dave Carroll uses a YouTube video to vent frustrations after his guitar is damaged at Chicago O’Hare airport. The takeaway: Viral video is a wonderful tool for consumer advocacy because chances are you’re not the only one who is upset. In this case, United was inundated with additional complaints after United Breaks Guitars.

8. All the Single Babies

Advertiser: singlebabies.com
Ad Agency: User Generated
Why it works: The huge popularity of this video, a baby dancing to a Beyonce song, is channeling ad revenue and donations into his college fund. This quick reaction to a YouTube hit shows us the toddler’s dad has moves of his own — something sluggish advertisers can learn from.

9. Guy Catches Laptop with His Butt

Advertiser: MSI Computers
Ad Agency: N/A
Why it works: In much the way Airplane parodies disaster films, this cheeseball video spoofs last year’s viral video hit Ray-Ban’s Guy Catches Glasses with Face. The inside joke is why we picked the video for this year’s Top 10. If you’re not on the web, you don’t get it. But for the millions who saw Ray-Ban’s video, it’s a wink and a nod, and an ironic sign that the viral video medium is maturing (or not).

10. JK Wedding Dance

Advertiser: Jill Peterson and Kevin Heinz
Ad Agency: N/A
Why it works: A couple’s wedding entourage dances down the aisle to Chris Brown’s song “Forever,” springboarding this video into viral history (at least for ‘09). Instead of stripping the video of its music — something copyright owners are permitted to do on YouTube — Sony used its popularity to sell more Chris Brown albums

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12.07.2009

Google goggles – Use pictures to search the web



A picture is worth a thousand words. No need to type your search anymore. Just take a picture. Find out what businesses are nearby. Just point your phone at a store. This is just the beginning - it's not quite perfect yet. Works well for some things, but not for all. Your pictures, your control. In many ways this is the future. Give us the iPhone app now Google!

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Shiny Suds Commercial