Dear Steve Jobs – Guerrilla marketing

Tweet


A guerrilla campaign against Apple called Dear Steve Jobs (www.dearstevejobs.com) started yesterday outside Apples headquarters in Cupertino. Soon SVT (the Swedish public service broadcaster) Play will be available for the iPhone. Soon. The application just has to be approved by Apple first - which unfortunately can take some time. But if we all pitch in, maybe we can convince Steve to speed things up a little. So make your voice heard!

- We will have two people outside the headquarters in Cupertino today. They will in a nice way affect Apple to approve our Iphoneapp, we are now submitted for approval, "says Helga Baagøe, communications director of SVT.

Letter to Steve Jobs: "Dear Steve Jobs, we at SVT (the Swedish public service broadcaster) would like to ask you a favor. Below is a description of our SVT Play application. And to the right you can see all the Swedes who are eagerly awaiting its approval. So please Steve, hurry up and approve our app. We have tried to simplify the approval process as much as possible for you. Just press the green button below and record a video of yourself saying "JA" (that’s "yes" in Swedish, pronounced "yah"). Come on, Steve, Sweden is waiting. Say JA!"

The campaign was developed in cooperation with advertising agency Forsman & Bodenfors. Mobile site is developed in cooperation with Doberman. UPDATE: The website was done by Fi – The Interactive firm.
VIA VIA VIA

IKEA : Cinema catalogue

Tweet



One of those "Woooow wish I had come up with that..." ideas. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show they consequently distributed IKEA catalogues in front of the cinema. I love it. But I'd hate it if it was projected in my cinema.

Dont forget to check out the IKEA Facebook Showroom while you at it.

Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt

VIA

Box Animation – Jordan Clerk (Canada)

Tweet
VIA

Honda Civic Campaign – Everything

Tweet



Honda Civic ad from Wieden + Kennedy in London. Creative directors: Tony Davidson, Kim Papworth. Creatives: Sam Heath, Chris Groom. Prod co: Outsider. Director: Scott Lyon. Music: The Battles, Atlas

Mnet Magic Studios

Tweet

VIA

Mystery blue light hovers above Norway

Tweet


What's blue and white, squiggly and suddenly appears in the sky? If you know the answer, pop it on a postcard and send it to the people of Norway, where this mysterious light display baffled residents yesterday. Speculation was increasing today that the display was the result of an embarrassing failed test launch of a jinxed new Russian missile.
Tromsō Geophysical Observatory researcher Truls Lynne Hansen agreed, saying the missile had likely veered out of control and exploded, and the spiral was light reflecting on the leaking fuel.

Read more: http://www.dailymail.co.uk/news/

On Hoff Switch

Tweet

iSpyLevis – Real Life Hide N Seek Twitter

Tweet



The central idea – to use Twitter to send out clues to a location. The first person to get there and ask “Are they Levi’s?” wins the jeans.

EPSON – Extreme Gamer

Tweet

Else Mobile – It’s Time For Something Else

Tweet

More info here.

Limmy – your biggest fan!

Tweet

"Hiya, I'm Limmy, and I'm your biggest fan. You should be mine." Fun use of Facebook. A must try. But be safe, its not safe for work. Well, theres no nudity but... euhhhm... You just have to try it =) CLICK HERE TO GET IT ON

Apricot by Ben Briand (in association with Nespresso)

Tweet


Nespresso, the brand of fine coffee, for their latest commercial wanted to illustrate that “distinct flavors and aromas have the power to evoke special memories.” Australian film director Ben Briand came up with this vision of sensorial memories.