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I just used this on a bottle of Mariestads Export (Beer). Sweet music to my ears!
6.10.2011
6.08.2011
« GLORY WALLS » BY EMMANUELLE
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To mark the release of their debut EP entitled "Triolet", the collective Emmanuelle launches "Glory Wall. The principle? USB keys containing the EP are embedded in several walls in Paris. Anyone can plug in his computer and recover the entire EP. The "Glory Wall" was inspired by the project launched by Aram Dead drops Bartholl, bringing a more visually via a photo collage around the USB key. The collective Emmanuelle proposes a new way of approaching music. VIA


6.07.2011
Cannes Lions Good work competition: New York
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“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.
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Leya: Facebook Books
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“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.
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VIA
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VIA
Hahn: Super goes in
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At this brewery the brewing process is influenced by all kinds of awesomeness. Accompanied by the Night Rider theme song different kinds of ’super’ are inserted into the beer: “Super goes in, Super Dry taste comes out”. You either find it cheesy or super cool.
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Norte: The Best Excuse Ever
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Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.
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Slovak School Archery Club: Apples
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This simple small budget awareness campaign was done for an archery club. During one day apples were placed on the heads of statues in the most crowded places of Bratislava. These apples provided a direct mental link to archery and invited people to visit the club’s website. Simple and very effective!
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Volkswagen: Online application
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Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volkswagen created an application that would pop-up a business presentation when somebody shows up behind you. Test it here.
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Oil Spill Awareness: Posters
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Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.
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Peugeot: Airbag Print
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A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.
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