10.30.2008

National Foundation for the Deaf (NZ) | "Lip Reading"

A TV commercial for New Zealand's National Foundation for the Deaf.

Streakers Love Story

Two streakers in love on opposite sides of the planet. They meet for the first time in the most beautiful way!
Visit www.believeindestiny.com for more info. Over 4 million views on youtube, and thats not for the nude part now is it?...hmmm

10.24.2008

Renault Crash Test

We never knew sausage and sushi exploded on impact. We'll think twice now before driving our food.

Toyota Yaris Aircraft Carrier

From Toyota Australia's 2008 Yaris 'Clever enough to be almost anything' campaign.

Sony Bravia | Domino City

New Sony Bravia ad from New Zealand, shot in India. See the making of here: MakingOfBravia

10.17.2008

Sex is great.

But if you don't protect yourself, it could soon stop being as much fun. This is a flash viral from NHS Comdome essentil Wear. Dont drink and drive, and never ever drink and date...Click here to see the campaign or visit Condomessentialwear.co.uk/

Stop the bullet. Kill the gun.


Brands: Choice FM. Agency: Abbott Mead Vickers BBDO, London. Creatives: Gary Walker, Huw Williams. Agency Producer: Yvonne Chalkley. Production: Therapy Films, London. Director: Malcolm Venville, Sean de Sparengo. Producer: Barry Hughes, Nicola Simms. DP: Stuart Graham. Editing House: Final Cut, London
Tags: Psa, PSAs, social adveritsing, social change, social movement, stop bullet.

10.15.2008

Finally - our very own viral!

Well, kids, here it is, the reason for this blog’s very existence: a viral created by yours trulies. It began when Swedish IT and tech consultants Consignit/Altran Technologies asked Dedicate to think outside the proverbial box for their next recruitment campaign. We did, and the result is both a viral spoof and a viral tribute, lovingly borrowing from some of the great works we’ve found, while adding some twists of our own. All to dramatiize the teamwork, challenges and fun-in-the-workplace credo the companies live and work by. Our heartfelt thanks to absolutely everyone involved, not least Lizelotte, Ann and everyone else at Consignit/Altran Tech for having the courage and enthusiasm to support the concept. (And that came out embarassingly close to an award acceptance speech, but we’re all a bit tired and emotional right now, ok?) Read the press release here (in Swedish).

UPDATE: 2008/11/03 Govirals reports that we now have over 35.000 views so far. Not that bad for only 3 weeks online!

UPDATE: 2009/05/05 Govirals reports that we now have over 170.000 views so far. The number-of-views target has been reached and exceeded by 227%!



Client: Consignit, Altran Technologies. Agency: Dedicate. Creatives: Marc Zacharoff, Hans Anderson. Production: Bobby Works. Director: Mini

10.14.2008

Try imagining it without sound - Amnesty International

“If imagining this without pictures was hard enough, try imagining it without sound. Help them be heard. Call 0900 AMNESTY to make a $20 donation.” (source: http://osocio.org)

New Zealand Book Council: Go Home

Go home, read a book. Shown at end of movies in theaters. Ad from the New Zealand Book Council. (Source: http://osocio.org)

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Agency: Colenso BBDO, Auckland

Think About It - Abortion

Brazilian advertising has an enviable tradition of creativity, directness and communicative efficiency. It's nice to see it live on in the viral age. The huge gap between high principles and down-to-earth personal emotions is vividly illustrated in three easy steps. It really does takes some thinking. Brilliant, wethinks.

Watch your own heart attack

This might actually save some lives. This two minute film lets you experience what it's like to have a heart attack first hand. Take the time to watch it then you'll be prepared if and when it happens for real. (source: http://osocio.org/)