Colgate Detal Floss

Tweet Y&R Brazil recently came up with a rather interesting interpretation of the common first-world problems: food stuck in teeth. Created to advertise Colgate’s dental floss. I think this is ingenious. Take some time to appreciate the following images.

DUMB WAYS TO DIE - case study

Tweet You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

Breaking Bad: Fantasy TV Tipping Experience

Tweet Check out ‘Betting Bad’ a Fantasy TV Tipping Experience for the final season of Breaking Bad. A highly anticipated finale awaits the millions of fans around the world wondering what that final twist will be! Well, if you’re like me, and you like to think you know what’s going to happen, then this Fantasy TV Tipping Experience is going to blow your mind!

BlinkDrink iPhone App: Music Activated Drinks

Tweet Yes, someone finally did it. An iPhone App that lights up your drink at a bar to the music that’s playing in the venue… Annoying Huh? Because I know a whole bunch of you have had this exact same idea, even I have, so it’s always annoying when you see your idea done…

Avicii breaks glass on Twitter

Tweet In an old nuclear reactor at the Royal Institute of Technology in Stockholm stands a steel framed cube. Behind a black, opaque glass pane on the front of the cube hides the cover art of the brand new Avicii album, True. Inside and around the cube are massive speakers that pump out the bassline of Avicii's new track You Make Me. It is now your mission to raise the volume and smash the glass to reveal the cover art. All you have to do is to tweet a revealing fact about yourself, using the hashtag #TrueReveal. Your tweet will be projected onto the black glass pane as it pumps up the volume on the speakers, a small but significant bit. With the number of tweets new layers of the track will be unlocked and the volume will be raised, until the track You Make Me is played in whole and the glass pane shatters from the bass pressure. Will your tweet be the one to reveal the cover art of Avicii's new album? Try here: http://www.thetruereveal.com

Extreme Ice Cube Stunts – McDonalds Viral

Tweet I like how they did everything perfectly, and at the end he just misses the glass when he tries to put the straw inside it.

World's First 'Interactive' Beer Bottle (Is A Heineken)

Tweet This is the Heineken Ignite bottle coming out in a couple months. It's a regular beer bottle with a plastic base and LED inside that lights up in rythym to music and when you cheers someone or take a sip. You know, because we need beer bottles that do that. Fingers crossed they cost extra!

The office turntable

Tweet How do you catch the attention of agencies' creative directors when you are a music label and want to promote a new record? Kontor Records put together a clever direct marketing action and sent out a vinyl and an "office turntable" to its target group. The people in question just had to scan a QR code to play the vinyl and listen to the music. The operation was really successful and generated a QR code activation of 71%.

Fastline - Case History Fastweb

Tweet Fastweb wanted to promote its fast internet services and therefore entirely transformed a metro station in Milan into a japanese metro station. The message was that Fastweb is that fast that it can bring you from Milan to Japan in just a few seconds. People could experience the people, the ads and the culture of Japan when they get out of the metro and scan QR codes to understand what was going on.

Interactive advertising campaign for Samaritans 2013

Tweet Samaritans is an organization that supports and helps people in distress. Its members are volunteers. To alert the general public to suicide, the organization installed a screen next to a phone booth in the subway. When the phone rang, you could see who was calling and why. If somebody answered the phone, he or she had the chance to become a volunteer. If unfortunately nobody picked up the phone, the person on the screen committed an irredeemable act and the following message appeared on the screen: Let us not miss a single call.

Punish or Reward your car owning friends with The Armor All Viking Facebook app

Tweet The Armor All Viking is paying a visit to car owners up and down the country. Following on from their TV spot. Armor All has created a fun and humorous Facebook app at http://bit.ly/VikingFacebookApp that let's people send the Armor All Viking to punish or reward their friends for the way they take care of their car. The video combines Google maps and Facebook profile photos to create an entertaining experience for the person that receives it with an important message about taking care of their car. After all a car is a privilege and needs to be respected!

How to get more "Likes" – The This Is The End Guys Want to Be LIKED!

Tweet Here is a nice idea to promote the new movie This is the End. To get more fans on Facebook and generate word of mouth, the production put together a Facebook unlock program. When the page reaches 500'000 and 800'000 fans, the cast will post funny or embarrassing videos on the wall.