Logo or no logo – How to brand your company on Twitter

Tweet In a recent post on the {grow} blog, Mark Schaefer discussed if brands should use a logo or a face as avatar on Twitter. The post “Your company’s single biggest mistake on Twitter” argues that brands would be better off by being more personal and use a photo of a person instead of a logotype. That would make it easier for followers to connect to the company on Twitter.

“If all you want to do is broadcast press releases, than go ahead and “go logo.” But if you want to create some authentic connection with your audience, I strongly recommend you put a face on the account.”

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The image below shows the 100 Swedish corporate Twitter accounts with most followers, from H&M (#1) to Björn Borg (#100). Only two of them have a photo of the person behind the account. A few use an image of the product (the Ice Hotel and Scania Group), but the vast majority use a logo.



Read the whole article here at kullin.net
Read Businessesgrow's article here