3.31.2009
3.30.2009
Breast cancer and chocolate
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Here are some more ambient stuff from the streets. A breast cancer handout and a milkyway safety belt.
The anti-stress ball is from Roche, with the statement that "You don't see breast cancer. You feel it". 50,000 balls where given out. And during the action period, records showed a 22% increase in mammography exams and a 28% rise in hospital consultations.
Now to something totally different: Chocolate, Milky Way.
I am sure this kind of tactical creative advertising campaign get more visibility with PR online than they had with the real campaign. More persons are going to see the campaign review than persons have seen the campaign live. Anyway, the concept is nice and well serving the product with its strechy caramel represented by the safety belt. Last time Milky Way was using a conveyor belt to promote the streching of their chocolate bar.
The anti-stress ball is from Roche, with the statement that "You don't see breast cancer. You feel it". 50,000 balls where given out. And during the action period, records showed a 22% increase in mammography exams and a 28% rise in hospital consultations.
Now to something totally different: Chocolate, Milky Way.
I am sure this kind of tactical creative advertising campaign get more visibility with PR online than they had with the real campaign. More persons are going to see the campaign review than persons have seen the campaign live. Anyway, the concept is nice and well serving the product with its strechy caramel represented by the safety belt. Last time Milky Way was using a conveyor belt to promote the streching of their chocolate bar.
3.27.2009
A Very Special VISA
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What can I say... You must speak swedish to get this. If you do and have a bad taste of humor like me, it's hilarious, if you don't...it's not. ;)
Check it out here: http://www.postcreative.se/visa/
What can I say... You must speak swedish to get this. If you do and have a bad taste of humor like me, it's hilarious, if you don't...it's not. ;)
Check it out here: http://www.postcreative.se/visa/
3.26.2009
3.23.2009
AUDI Q5: Flip book
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A flip book (sometimes, especially in British English, flick book) is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. This Audi Q5 TV commercial uses flipbook technology which has never been used in South Africa (says the agency, Ogilvy) and which clearly illustrates the Audi’s philosophy of Vorsprung Durch Technik. Well, I don't know about that. But what I do know is that there is something pritty cool about flip books.
The original?
The original?
Ray Ban - Super Chameleon /Neverhide
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(Source: ypsilon2)
More virals from neverhide:
Snowball
Cow gives birth to dude
The very first Neverhide viral
Rayban streaker, not Neverhides
(Source: ypsilon2)
More virals from neverhide:
Snowball
Cow gives birth to dude
The very first Neverhide viral
Rayban streaker, not Neverhides
Guerrilla marketing and ambient media
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Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”
Mega storage capacity. Advertising Agency: TBWA, Gurgaon, India
Bubble wrap gives people an unnatural urge to pop it. And covering the posters with it reminded the target audience of their battle against acne.
Ads from advertising campaign "Cuttie Cut - Children's Hair Salon"
Fitness First health club converted a bench (at a bus stop) to a weighing machine showing people their measured weight in poster space and make them realize that they should hit the gym. Created by N=5, The Netherlands.
To promote Rimmels Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores.
270,000 trees are flushed down the toilet or end up as garbage every day around the world. Use tissues sparingly.
"Imagine you there" for Tourism Aruba by Lew Lara\TBWA, Brazil.
Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns.
Wikipedia about Ambient media: http://en.wikipedia.org/wiki/Ambient_media
Wikipedia about Guerrilla marketing: http://en.wikipedia.org/wiki/Guerrilla_marketing
Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”
Mega storage capacity. Advertising Agency: TBWA, Gurgaon, India
Bubble wrap gives people an unnatural urge to pop it. And covering the posters with it reminded the target audience of their battle against acne.
Ads from advertising campaign "Cuttie Cut - Children's Hair Salon"
Fitness First health club converted a bench (at a bus stop) to a weighing machine showing people their measured weight in poster space and make them realize that they should hit the gym. Created by N=5, The Netherlands.
To promote Rimmels Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores.
270,000 trees are flushed down the toilet or end up as garbage every day around the world. Use tissues sparingly.
"Imagine you there" for Tourism Aruba by Lew Lara\TBWA, Brazil.
Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns.
Wikipedia about Ambient media: http://en.wikipedia.org/wiki/Ambient_media
Wikipedia about Guerrilla marketing: http://en.wikipedia.org/wiki/Guerrilla_marketing
Subway Art Gallery Opening
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From improveverywhere.com, the guys who gave you "Grand Central Freeze". This time 50 Improv Everywhere agents create an art gallery opening on a subway platform.
From improveverywhere.com, the guys who gave you "Grand Central Freeze". This time 50 Improv Everywhere agents create an art gallery opening on a subway platform.
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