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This is an Augemented Reality from BMW. Designers may be used to the technology behind augmented reality and understand how an icon on paper can be transformed into a 3D animation. But we must never forget how our target audience thinks. For ‘the masses’ augmented reality feels like magic.
More "A-R-E" here
4.28.2009
The sleeping dog challenge
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This ultra one challenge is to avoid waking up a sleeping guard dog, while using a vacuum cleaner. Viral from Electrolux.
The channel creature... Can you see what it is?!
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The channel creature - This weird creature has been seen floating on the Channel next to Dover. I have no idea what this video is promoting, and I can't see what it is that's floating on the Channel next to dover.
Update: Its a viral for thechannelcreature.com
Update: Its a viral for thechannelcreature.com
NEW: HEINEKEN WALKING FRIDGE COMMERCIAL
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Follow up of very succesfull Heineken Walk-in Fridge commercial. Cudos to Roger van Zijl for the link.
4.27.2009
Lindsay Lohan Joins eHarmony to Find Love
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After her long mourning period, post break-up with Sam, L.L. is back on her feet and going strong. She has made a commercial for eHarmony and finding true love, “or just someone to crash cars and spend her probation time with.” This video is circulating the web faster than a worm, yep you guessed it, viral. Lohan is brilliant to sign up for this video mocking herself as portrayed by the media.
"The Internet Symphony" Global Mash Up
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YouTube presents the world premiere of the Tan Dun composition "Internet Symphony, Eroica" as selected and mashed up from thousands of video submissions from around the globe. www.youtube.com/symphony.
4.24.2009
Partywagon / Partyvagn
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This is a ruff translation of the text in the beginning of this video:
"My buddy got 400$ to buy a costume. He bought the cheapest for 200$. This is what we did for the rest of the money. We took tape, a shopping cart, stereo, stroboscope, battery and a smokemachine. And we created the PARTYWAGON!"
This is a ruff translation of the text in the beginning of this video:
"My buddy got 400$ to buy a costume. He bought the cheapest for 200$. This is what we did for the rest of the money. We took tape, a shopping cart, stereo, stroboscope, battery and a smokemachine. And we created the PARTYWAGON!"
4.23.2009
4.22.2009
Philips: Carousel
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I'v seen alot of movies over the years but this is more bizarre in a technical aspect then Matrix or any other movie in that genre. I keep asking my self "How is this done?". Computers, yes, but then again...how? See the clip above "Philips:Carousel" then check out "the making of" here, enjoy.
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.
This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.
I'v seen alot of movies over the years but this is more bizarre in a technical aspect then Matrix or any other movie in that genre. I keep asking my self "How is this done?". Computers, yes, but then again...how? See the clip above "Philips:Carousel" then check out "the making of" here, enjoy.
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.
This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.
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