Head and Shoulders Knees and Toes - ALS Society

The ALS Society of Canada has launched a new campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) and the ALS Society’s efforts to fund research towards a cure for the disease.

“We chose to create a spot that was musically and emotionally driven to raise awareness for ALS,” said Christina Yu, Vice President and Creative Director of advertising agency Lowe Roche. “This song is one which everybody can relate to and we wanted to use it unconventionally to illustrate how this disease eventually affects every body part.” (source:Osocio)

ALS Society of Canada
Lowe Roche

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